世論 What Japan Thinks

With Apple’s iPod touch being launched in Japan at the start of this month, October, (although the official Apple Store Japan web site seems to suggest there is a 7 to 10 day lead time for orders) japan.internet.com reported on a survey conducted by JR Tokai Express Research Inc into the iPod touch.

Demographics

On the 15th of October 2007 330 members of JR Tokai Express Research’s online monitor panel successfully completed a private internet-based questionnaire. 83.0% of the sample was male, 11.5% in their twenties, 34.5% in their thirties, 37.0% in their forties, 14.2% in their fifties, and 2.7% in their sixties.

A recent survey suggested that 40% wanted to buy an iPod touch, but given the figures below, not many have yet. The exact reasons for this might make for an interesting topic at a later date. In addition, now over 71% want an iPod touch (curiously enough, a greater percentage than those who know of it, which makes me a bit suspicious of the accuracy of this report), although the previous survey asked if they want to buy, this one just asked if they wanted.

Research results

First, 70.5% of the sample said they knew of the iPod touch. In addition, only eight people, or 2.4%, of the sample actually owned an iPod touch. These eight were asked the following question.

Q1: What feature of the iPod touch do you use the most? (Sample size=8, iPod touch owners)

In addition, one quarter (two people) thought it was very easy to use, and three-quarters (six people) that it was quite easy to use.

Q2: Do you want an iPod touch? (Sample size=322, non-iPod touch owners)

Q2SQ: Do you want to use the Multi-Touch Interface on the iPod touch? (Sample size=322, non-iPod touch owners)