Mucky mobiles
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Here’s another of these surveys that I find particularly interesting, looking at perhaps rather trivial matters, but giving answers that I hope one day may prove useful, although where exactly, I just don’t know! This time it was japan.internet.com reporting on a survey by goo Research into mobile phones in general, but in this report they chose to focus on dirty screens on said mobiles.
Demographics
Between the 11th and 15th of October 2007 1,092 members of goo Research’s online monitor group completed a private internet-based questionnaire. 52.8% of the sample was male, 17.5% in their teens, 19.8% in their twenties, 17.2% in their thirties, 17.6% in their forties, 17.0% in their fifties, and 10.9% in their sixties.
This survey coincided with the release of a new range of mobile phone screen cleaning mascots from Strapya (very reasonable prices and shipping costs; help What Japan Thinks by buying your cuddly toys through the link above), so join the 10% or so of Japanese cell phone users with cute cleaners! I personally have a Monokuro Boo cubic pig cuddly cleaner on my phone, but I actually just wipe on my sleeve.
Research results
Of the 1,092 people in the sample, 1,009 used a mobile phone. They were asked the following questions.
Q1: After making a telephone call, are you concerned about having left sweat, grease, foundation, etc stains on your mobile phone’s display? (Sample size=1,009)
Very concerned (to SQ) 28.5% Concerned (to SQ) 45.9% Not really concerned (to SQ) 21.2% Not concerned at all (to SQ) 2.9% Don’t get my phone dirty 1.5% The 1.5% who said they didn’t get their phones dirty perhaps only ever use headsets or just never talk on the phone.
Q1SQ1: If your display gets dirty, how do you clean it? (Sample size=994, multiple answer)
Votes Percentage Wipe with paper tissue 398 40.0% Wipe with handkerchief 272 27.4% Wipe on sleeve 253 25.5% Wipe on waist 185 18.6% Wipe with finger 184 18.5% Wipe with towel 163 16.4% Wipe with spectacle cleaning cloth 158 15.9% Wipe with palm of hand 148 14.9% Wipe on skirt, trousers 143 14.4% Wipe with mobile phone cleaner 112 11.3% Wipe with strap-attached cleaner 110 11.1% Wipe with wet wipe, wet towel 75 7.5% Wipe on shoulder 71 7.1% Nothing in particular 19 1.9% Other 7 0.7% Q1SQ2: If your display gets dirty, how do you most often clean it? (Sample size=994)
Votes Percentage Wipe with handkerchief 157 15.8% Wipe with paper tissue 156 15.7% Wipe on sleeve 135 13.6% Wipe on waist 87 8.8% Wipe with finger 78 7.8% Wipe with spectacle cleaning cloth 73 7.3% Wipe with strap-attached cleaner 54 5.4% Wipe with palm of hand 53 5.3% Wipe on skirt, trousers 45 4.5% Wipe with towel 43 4.3% Wipe with mobile phone cleaner 38 3.8% Wipe on shoulder 33 3.3% Wipe with wet wipe, wet towel 14 1.4% Nothing in particular 14 1.4% Other 3 0.3% When asked how often they cleaned their mobile phones, the most popular answer was to have no particular fixed schedule, with 39.2% just cleaning whenever they felt it was necessary. The next most popular answer was two or three times a week, with 18.8% on this schedule. Next, 15.4% cleaned daily, and 14.0% cleaned about once a week.
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