By Ken Y-N ( October 17, 2007 at 23:07)
· Filed under Entertainment, Polls
Advertisement
Recently, Yahoo! Japan Value Insight, in conjunction with Mitsubishi UFJ Research and Consulting, took a close look at sports. The full report seems to have lots of interesting information, but this publically-released article contains just the highlights, although these in themselves have some interesting answers.
Demographics
Between the 1st and 4th of September 2007 2,000 members of the Yahoo! Japan Value Insight Questionnaire Panel completed a private internet-based questionnaire. The group was split 50:50 male and female, and the ages of the respondents ranged from 15 to 69.
One may notice that the traditional national sport of Japan, sumo, does not feature in the top five of Q1
I also found it interesting in Q10 that compared to men, women were more interested in schoolboys than grown men, as it were. High school baseball and the high school golfer found more favour with the females questioned.
Research results
For the following three questions, only the top five sports were reported.
Q1: What is your most favourite sport? (Sample size=2,000)
| Baseball |
20.7% |
| Football (soccer) |
11.8% |
| Formula One, rallying, motorbike racing, other motor sports |
4.9% |
| Volleyball |
4.6% |
| Swimming |
4.5% |
Q2: What sports do you often watch? (Sample size=2,000, multiple answer)
| Baseball |
53.0% |
| Football (soccer) |
40.1% |
| Jogging, marathon, ekiden (marathon relay) |
24.2% |
| Volleyball |
21.9% |
| Swimming |
18.1% |
Q3: What sports do you take part in? (Sample size=2,000, multiple answer)
| Exercises, training, aerobics |
10.0% |
| Swimming |
8.9% |
| Jogging, marathon, ekiden (marathon relay) |
8.4% |
| Golf |
8.0% |
| Hiking, hill-walking |
5.9% |
For the following question, only the top ten sources were reported.
Q4: From where do you obtain information about sports? (Sample size=2,000, multiple answer)
| |
2007 |
2006 |
2005 |
| Television news, sports news |
85.1% |
81.5% |
80.0% |
| Newspaper |
50.4% |
46.2% |
44.1% |
| Television sports programme |
47.8% |
44.0% |
44.4% |
| Portal site news |
17.0% |
19.9% |
17.1% |
| Sports newspaper, evening paper |
10.1% |
11.3% |
10.0% |
| Radio |
6.3% |
5.9% |
5.2% |
| Sports newspaper web site |
4.1% |
5.8% |
5.6% |
| Email newsletter |
3.6% |
3.6% |
3.5% |
| Sports organisation, team, sportsperson public web site |
3.6% |
6.0% |
3.8% |
| Sports information site |
3.4% |
4.4% |
3.8% |
For the following question, only the top five sportspeople were reported.
Q5: Which sportspeople do you like? (Sample size=2,000, multiple answer)
| Ichiro Suzuki (baseball) |
58.2% |
| Hideki Matsui (baseball) |
34.7% |
| Mao Asada (ice skating) |
33.0% |
| Shunsuke Nakamura (football) |
24.1% |
| Ai Miyasato (golf) |
23.3% |
Ichiro has been the favourite and Godzilla second for the previous two years also.
Q6: Which baseball team do you support? (Sample size=2,000)
| Hanshin Tigers |
11.7% |
| Yomiuri Giants |
11.4% |
| Chunichi Dragons |
5.4% |
| Fukuoka Softbank Hawks |
4.8% |
| Hokkaido Nippon Ham Fighters |
3.2% |
| Hiroshima Toyo Carp |
2.3% |
| Tohoku Rakuten Golden Eagles |
2.2% |
| Seibu Lions |
1.3% |
| Other team |
8.2% |
| Don’t support any |
53.2% |
Q7: Which football (soccer) team do you support? (Sample size=2,000)
| Urawa Reds |
3.7% |
| Gamba Osaka |
2.8% |
| Nagoya Grampus Eight |
2.0% |
| Yokohama F Marinos |
2.0% |
| Jubilo Iwata |
1.5% |
| Other team |
13.8% |
| Don’t support any |
74.4% |
Q8: How has your frequency of viewing baseball matches on television changed in recent years? (Sample size=2,000)
| Increased a lot |
3.0% |
| Increased a little |
9.1% |
| Not changed |
41.2% |
| Decreased a little |
25.0% |
| Decreased a lot |
21.7% |
Q9: Which of the following naming rights for stadiums are you aware of? (Sample size=2,000)
| Fukuoka Yahoo! Japan Dome |
80.1% |
| Kyocera Dome Osaka |
55.6% |
| Fullcast Stadium Miyazaki |
52.9% |
| Ajinomoto Stadium |
42.8% |
| Goodwill Dome |
41.8% |
| Nissan Stadium |
40.0% |
| Skymark Stadium |
35.8% |
| Homes Stadium Kobe |
19.6% |
| Kyushu Oil Dome |
13.3% |
| Tohoku Denryoku Big Swan Stadium |
12.7% |
| Fukuda Denshi Arena |
10.1% |
In the following table only the top seven answers were reported.
Q10: Which sporting events in the last year (September 2006 to August 2007) left a big impression on you? (Sample size=2,000, multiple answer)
| |
All |
Male |
Female |
| Japanese figure skaters’ successes at the world championship |
37.7% |
27.8% |
47.6% |
| Hokkaido Nippon Ham Fighters winning the Japan Series |
35.1% |
36.4% |
33.8% |
| Saga Kita High School’s first summer high school baseball championship |
30.0% |
26.7% |
33.2% |
| Ichiro Suzuki getting MVP at MLB All Stars game |
27.0% |
32.1% |
21.9% |
| Ryo Ishikawa (Hanikami/Bashful Prince) becoming youngest ever pro golf tournament winner |
20.5% |
17.0% |
23.9% |
| Daisuke Matsuzaka’s success in Major League baseball |
12.6% |
16.3% |
8.9% |
| Shunsuke Nakamura’s success in the Scottish football league |
12.4% |
16.4% |
8.4% |
Read more on: sport,
value insight
Permalink
Subscribe to feed
[...] remember that football is Japan’s second favourite sport, so the World Cup justifies wall-to-wall [...]