Japanese want to live close to ice cream, coffee and doughnuts
Here’s a fun survey from goo Ranking on what foreign food chain people would like to see open near to their homes. The survey was conducted between the 28th and 30th of August 2007.
Looking at the list, Subway is about the only one I’d want near to home. Taco Bell seems a curious one to appear in the list; I’m not aware of any in Japan, and Mexican food of any kind is definitely a rarity in Japan.
The still stupidly-popular Krispy Kreme Doughnuts is due to open their second shop on the 12th of October 2007 at Yurakucho in Tokyo, it seems.
Research results
Q: What foreign food chain would you like to see open near to your home?
Rank Chain Score 1 Haagen-Dazs 100 2 Starbucks 89.9 3 Krispy Kreme Doughnuts 60.7 4 Subway 52.5 5 Burger King 46.0 6 Taco Bell 31.5 7 Hard Rock Cafe 30.0 8 Wendy’s 27.1 9 Cold Stone Creamery 26.9 10 OUTBACK STEAKHOUSE 25.8 11 Dunkin’ Donuts 25.3 12 Coca Restaurant 20.7 13 Cinnabon 20.2 14 Seattle’s Best Coffee 18.6 15 Quiznos Sub 18.1 16 The Pita Pit 18.1 17 Baskin-Robbins 17.8 18 KUA’AINA 15.0 19 DOUGHNUT PLANT 15.0 20 Planet Hollywood 14.5
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Ken said,
October 8, 2007 @ 00:31
It’s surprising to see Taco Bell that high, though it could be from tourists visiting Okinawa and going to them there. On Honshu I’ve never seen that outside a base. Seems like a great opportunity for Yum Brands - it will be interesting to see what plans they might have.
Thomas (babelhut.com) said,
October 8, 2007 @ 02:25
I’m also amazed at Taco Bell being on there. I’ve never seen one here. I miss Mexican food dearly - even seeing the fast food version would make me extremely excited.
PeterD said,
October 20, 2007 @ 04:55
Hagen Daaz caught my attention also, and I see the Japanese version talks about it. I wasn’t aware of any HD stores in Japan, and it appears that there are not any. Just the stuff sold at convenience stores and supermarkets.
PeterD said,
October 20, 2007 @ 05:04
Ok, I just noticed that McDonald’s is missing. I wonder if that is because they don;t like it. Or if they think it is a Japanese company? Blogger Peter Payne mentioned something about this in a posting he did a few weeks back - http://www.peterpayne.net/2007/10/having-fun-with-perceptions-all-about.html
Ken Y-N said,
October 20, 2007 @ 17:01
PeterD, there used to be a Haagen Dazs shop in Hankyu Nishinomiya Kitaguchi station, but it closed down last year! Perhaps they have withdrawn from that segment of the market?
I think everyone already lives near a McD’s, so there was no need to wish for one close by!
PeterD said,
October 23, 2007 @ 02:59
> I think everyone already lives near a McD’s, so there was no need to wish for one close by!
なるほど!