世論 What Japan Thinks

With all the hype and surveys recently about Second Life and Wikipedia, poor old blogging seems to have been forgotton about! I can only recall publishing a single translation on this topic this year, so it was nice to find a report on japan.internet.com of a recent survey by Cross Marketing Inc on running a blog.

Demographics

Between the 19th and 20th of September 2007 300 blogging members of Cross Marketing Inc’s online monitor panel completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

I’m not sure how accurate the answers in Q3 are as some blogging software makes trackbacks (or pingbacks) automatic, but others require manual intervention, and sometimes a different target URL needs to be specified. I’ve personally only once or twice tried manual trackbacks to blogs that need them, and when I’ve tried they’ve actually failed!

Research results

Q1: How often do you update your blog? (Sample size=300)

Almost every day	17.3%
Twice or thrice a week	25.7%
Once a week	9.7%
Twice or thrice a month	20.3%
Once a month	8.0%
Once every two, three months	8.7%
Once every six months or less	10.3%

Q2: How many visitors do you get per day to your blog or blogs? (Sample size=300)

Less than one	7.3%
One to four	19.3%
Five to nine	17.7%
Ten to forty-nine	23.0%
Fifty to ninety-nine	7.7%
100 to 299	5.3%
300 to 999	2.3%
1,000 to 2,999	0.3%
3,000 to 9,999	0.3%
10,000 or more	0.0%
Don’t know	17.0%

Q3: Do you send trackbacks to other people’s blogs? (Sample size=300)

Yes, often	4.0%
Yes, sometimes	15.0%
Yes, occasionally	24.7%
No, never	56.3%