世論 What Japan Thinks

Here’s another look at cell phone One Seg, this time by goo Research as reported by japan.internet.com.

Demographics

Between the 31st of August and the 3rd of September 1,072 members of the goo Research monitor group completed a private internet-based questionnaire. 53.1% were male, 17.3% in their teens, 20.1% in their twenties, 17.0% in their thirties, 17.7% in their forties, 17.0% in their fifties, and 11.1% aged sixty or older.

I’ve posted a number of One Seg digital terrestrial television surveys recently, so I suppose there is not much terribly new here, but with more polls and more data points saying roughly the same thing, one can be more confident about the accuracy of the data.

An interesting extra fact from this report was that on the 16th of August 2007 au announced that they had made their 5 millionth contract for a One Seg-compatible phone.

Research results

From the sample, 1,003 people currently used mobile phones; they were asked the following question.

Q1: Does your mobile phone have One Seg digital terrestrial television support? (Sample size=1,003)

Has support (to SQs)	19.3%
Don’t have support	77.3%
Don’t know what One Seg is	3.4%

Back in November 2006 when a similar question was asked, just 4% has the required hardware, so there has been considerable growth in this market over the last ten months.

Q1SQ1: How often do you watch television programs on your One Seg mobile phone? (Sample size=194)

Often watch	15.5%
Sometimes watch	54.1%
Have watched	23.7%
Never watched	6.7%

Q1SQ2: How often do you use One Seg data transmission on your mobile phone? (Sample size=194)

Often use	6.7%
Sometimes use	28.9%
Have used	30.9%
Never used	33.5%