世論 What Japan Thinks

This is the first in a pair of separate but related surveys; this one by Yahoo! Japan Value Insight is a serious look at the job hunting market, with the next being a lighter look at for what reasons do people change jobs by goo Ranking.

Demographics

Over two weeks from the 13th to 27th of July 2007 3,387 people chose to complete a public survey offered through the menus of NTT DoCoMo’s iMode mobile phone service. 58.9% of the sample was female, 3.8% in their teens, 29.8% in their twenties, 43.2% in their thirties, 20.4% in their forties, and 2.8% aged fifty or older.

I don’t know if it’s the self-selecting nature of the sample, but there seems to be a rather larger than expected percentage of the population interested in new jobs.

Where I mention “full-time, regular job”, I mean those currently unemployed, whether due to redundancy, re-entering the labour market, or those seeking their first job after leaving education.

Research results

Q1: Have you ever looked at job vacancy information? (Sample size=3,387)

	All	Male N=1,392	Female N=1,995
Yes (to SQs)	89.0%	82.3%	93.6%
No	11.0%	17.7%	6.4%

Q1SQ1: What sort of job vacancy information have you looked at? (Sample size=3,014, multiple answer)

	All	Male N=1,146	Female N=1,868
For casual labour	68.7%	60.5%	73.7%
For full-time, regular job	64.6%	66.4%	63.4%
For changing jobs	34.7%	44.8%	28.6%
For part-time jobs	31.5%	9.6%	44.9%
For dispatch, contract work	27.2%	16.0%	34.2%

Q1SQ2: At what times do you look at job vacancy information? (Sample size=3,014, multiple answer)

	All	Male N=1,146	Female N=1,868
After waking up	4.5%	4.2%	4.8%
During breakfast	6.4%	5.8%	6.9%
Commuting to work, school	11.0%	10.4%	11.3%
During work, school	9.1%	11.3%	7.7%
At lunchtime	16.2%	14.8%	17.0%
On returning home	51.3%	55.3%	48.8%
At dinner	6.3%	6.8%	5.9%
Before going to bed	45.8%	38.2%	50.4%
Other	21.8%	18.9%	23.5%

Q1SQ3: From which of the following do you obtain job vacancy information? (Sample size=3,014, multiple answer)

	All	Male N=1,146	Female N=1,868
From free job vacancy magazine	71.8%	65.6%	77.6%
From leaflets folded into newspapers	53.5%	45.7%	58.2%
From mobile phone-based internet	42.1%	35.2%	46.4%
By going to Hello Work or other job agency offices	40.6%	41.0%	40.4%
From PC-based internet	29.8%	28.8%	30.4%
From newspapers	27.1%	30.7%	24.9%
From paid-for job vacancy magazine	25.5%	31.9%	21.6%
From introductions by friends, family	17.1%	13.8%	19.1%
Other	4.2%	4.2%	4.2%
From internet total	56.2%	51.7%	59.0%

Q1SQ4: Have you ever registered by mobile phone with a job vacancy information service? (Sample size=3,014)

	All	Male N=1,146	Female N=1,868
Yes (to SQ5)	29.2%	23.7%	32.5%
No (to SQ6)	70.8%	76.3%	67.5%

Q1SQ5: What kind of mobile phone job vacancy information service did you register with? (Sample size=879, multiple answer)

	All	Male N=272	Female N=607
For casual labour	64.5%	59.9%	66.6%
For dispatch, contract work	37.8%	27.9%	42.2%
For full-time, regular job	37.0%	47.4%	32.3%
For part-time jobs	23.0%	12.9%	27.5%
For changing jobs	22.5%	36.8%	16.1%
Other	4.3%	4.0%	4.4%

Q1SQ6: In the future, what kinds of job vacancy information would you like to view by mobile phone? (Sample size=3,014, multiple answer)

	All	Male N=1,146	Female N=1,868
Casual labour	41.1%	33.2%	45.9%
For full-time, regular job	35.0%	36.6%	34.0%
Changing jobs	30.8%	39.5%	25.4%
Part-time jobs	27.6%	10.4%	38.2%
Dispatch, contract work	22.9%	14.5%	28.1%
Other	5.3%	4.8%	5.6%
Don’t want to view any	25.3%	30.8%	22.0%

Q1SQ7: What do you think is convenient regarding mobile phone sites with job vacancy information? (Sample size=3,014, multiple answer)

	All	Male N=1,146	Female N=1,868
Can view any time	79.5%	75.1%	82.2%
Can view anywhere	67.4%	63.9%	69.5%
Can use for free	44.4%	37.6%	48.5%
Can search	36.6%	32.0%	39.5%
Can apply by internet as soon as I see the information	32.0%	30.0%	33.2%
Can save investiged information	31.9%	23.0%	37.4%
Can apply by phone as soon as I see the information	25.6%	25.3%	25.9%
Can save type of job sought, profile information	18.2%	15.4%	19.9%
Other	1.3%	1.2%	1.3%
Nothing in particular	10.5%	13.3%	8.8%