Almost nine in ten Japanese interneters use Google

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Do you know the search engine 'Google'? graph of japanese statisticsRecently, japan.internet.com reported on a survey conducted by JR Tokai Express Research Inc into awareness of Google services.

Demographics

On the 7th of August 2007 335 members of JR Tokai Express Research’s online monitor panel who were mployed in public or private industry completed a private internet-based questionnaire. The male-female ratio was not reported, but 16.1% were in their twenties, 37.9% in their thirties, 36.1% in their forties, 8.4% in their fifties, and 1.5% in their sixties.

I noted the omission of my favourite Google web application, Google Reader, their online feed reader. Indeed, it’s been quite I while since I last saw an RSS usage survey.

Also, it’s interesting they mention AdWords, the advertisers’ side of Google’s advertising empire, not the publishers’ side, AdSense, which I would have thought would have been more familiar.

CAVEAT: Thanks to Gen Kanai for highlighting the big flaw in this poll, namely that the figures suggest half of all web users always use Google. The text given in Japanese used “always” for the first answer in Q1, but perhaps “frequently” would be a closer reflection on reality. Previous surveys, and a forthcoming one too, suggests people favour Yahoo! by a considerable margin, so the presented 49.0% always using Google must be incorrect.

Research results

Q1: Do you know the search engine “Google”? (Sample size=335)

Always use it (to SQ2) 49.0%
Sometimes use it (to SQ2) 39.1%
Know what it is, not used it (to SQ1) 6.3%
Just heard the name 3.9%
Don’t know at all 1.8%

Q1SQ1: Which of the following Google services do you know about but don’t use? (Sample size=21, multiple answer)

  Votes Percentage
Google Earth 14 66.7%
Gmail 7 33.3%
Blogger 2 9.5%
Google Calendar 1 4.8%
iGoogle (personalised home page) 0 0.0%
AdWords 0 0.0%
Analytics 0 0.0%
Picasa 0 0.0%
None of the above 5 23.8%

Q1SQ2: Which of the following Google services have you used? (Sample size=295, multiple answer)

  Votes Percentage
Google Earth 221 74.9%
Gmail 49 16.6%
iGoogle (personalised home page) 23 7.8%
Google Calendar 17 5.8%
Picasa 17 5.8%
Analytics 5 1.7%
Blogger 5 1.7%
AdWords 3 1.0%
None of the above 56 19.0%

A similar survey was conducted a year ago; since then the usage of Google Earth has jumped from 158 to 221, and Gmail from 36 to 49. Conversely, Blogger users has dropped from 12 to 5.

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