Between the 1st and 5th of July 2007 14,119 members of the MyVoice internet community answered a private internet-based questionnaire. 57% of the sample was female, 2% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 14% in their fifties.
The top-rated foodstuff, Calorie Mate, is also just about the most heavily advertised, notable for the use of Kiefer Sutherland (Jack Bauer) in “24″-like situations.
Q1: Which of the following nutritionally balanced foodstuffs have you used? (Sample size=14,119, multiple answer)
Calorie Mate
72.7%
SoyJoy
27.6%
Mainichi Kajitsu
27.4%
Balance Up
16.4%
Balance Up (Cream Brown Rice Bran)
11.1%
Natural Brown
8.1%
Pure In (Cookie)
7.6%
Perfect Plus (Bar)
7.5%
Balance On
6.3%
Perfect Plus (Cake)
3.7%
Balance Up (Bakers)
3.1%
Pure In (Cake)
2.7%
Perfect Plus (Country Bread)
1.6%
Ippon Manzoku Bar
1.2%
Perfect Plus (Toast)
1.1%
Other
8.8%
Never used any
19.0%
Q2: Which one of the following nutritionally balanced foodstuffs do you use the most? (Sample size=balanced foodstuff consumers)
Calorie Mate
63.7%
SoyJoy
10.1%
Mainichi Kajitsu
8.0%
Balance Up (Cream Brown Rice Bran)
3.1%
Balance Up
2.7%
Natural Brown
1.1%
Balance On
0.7%
Perfect Plus (Bar)
0.6%
Perfect Plus (Cake)
0.6%
Pure In (Cookie)
0.6%
Balance Up (Bakers)
0.2%
Ippon Manzoku Bar
0.2%
Pure In (Cake)
0.1%
Perfect Plus (Country Bread)
0.1%
Perfect Plus (Toast)
0.1%
Other
7.7%
No answer
0.4%
Q3: How often do you use nutritionally balanced foodstuffs? (Sample size=14,119)
Five times a week or more
1.0%
Three or four times a week
2.1%
Once or twice a week
6.2%
Two or three times a month
9.7%
Once a month
9.9%
Once every few months
18.7%
Less than that
29.5%
Don’t use
23.0%
Q4: How do you use nutritionally balanced foodstuffs? (Sample size=balanced foodstuff consumers, multiple answer)
Instead of meals
40.6%
Instead of sweets
40.1%
To balance meals
22.1%
To save time
14.8%
As irregular food
13.7%
Diet
8.8%
To maintain health
5.6%
For beauty
1.8%
Other
5.7%
No answer
2.2%
Q5: Where do you often buy nutritionally balanced foodstuffs? (Sample size=balanced foodstuff consumers, multiple answer)
Drug store
48.7%
Convenience store
41.5%
Supermarket
36.3%
Discount store
9.9%
Station, work, school, etc
6.4%
Pharmacy
3.8%
Online shopping
1.5%
Other
4.4%
No answer
2.5%
Q6: What are the key points on which you base your decision to buy nutritionally balanced foodstuffs? (Sample size=balanced foodstuff consumers, multiple answer)
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