世論 What Japan Thinks

This is one of these surveys that catches my eye and informs and entertains me at the same time, but also frustrates me as I’d love to learn more. What are mobile phones? Toys, fashion statements, or just lumps of plastic and electronics? japan.internet.com reported on a recent survey conducted by Cross Marketing Inc on mobile phone obsessions. The article just presented a summary of some of the more interesting questions asked.

Demographics

Over the 6th and 7th of June 2007 300 mobile phone-using members of Cross Marketing’s online monitor group completed a private internet-based survey. The group was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

Note, I translated one of these difficult to get the right nuance for Japanese words, こだわる, kodawaru, as obsess, although perhaps the English word is a bit too strong.

In Q3, looking at other people’s phones, I wonder how much is checking out the actual phone type versus checking out their dangly bits or trying to sneak a peek at their email…

Research results

Q1: Are you obsessed with mobile phones? (Sample size=300)

Completely obsessed	8.0%
Obsessed to some extent	41.3%
Not very obsessed	37.0%
Not at all obsessed	13.7%

Q2: Are you interested in the mobile phone models of your friends or family? (Sample size=300)

Very interested	5.7%
Interested to some degree	27.3%
Just a little interested	26.7%
Not at all interested	40.3%

Q3: On the train, etc, are you interested in the mobile phone models of other people? (Sample size=300)

Very interested	6.0%
Interested to some degree	19.7%
Just a little interested	20.3%
Not at all interested	54.0%