世論 What Japan Thinks

MyVoice recently published the results of a survey they conducted on the topic of convenience store multimedia terminals. This is apparently the fourth time they have conducted this survey, although the results of previous surveys are not mentioned.

Demographics

Between the 1st and 5th of May 2007 14,945 members of MyVoice’s internet community completed a private internet-based questionnaire. 54% of the sample was female, 2% in their teens, 17% in their twenties, 39% in their thirties, 28% in their forties, and 14% in their fifties.

I’ve used these terminals about once every six months or so, exclusively for completing the purchase of tickets ordered by phone. Perhaps to save on delivery costs, when booking concert tickets by phone the most popular payment option seems to be via these terminals. You get a four-digit code over the phone, you go to the machine, type in your code and your home telephone number, the machine prints out a confirmation order form that you take to the counter, where the staff take your cash and print out your desired tickets.

Research results

Q1: About how often do you use convenience store multimedia terminals? (Sample size=14,945)

A number of times a week	1.3%
Once a week	2.1%
Twice or thrice a month	4.6%
Once a month	11.3%
Less than that	45.9%
Never used one	34.7%

Q2: From the following list of services that are available at convenience store multimedia terminals, which do you know about? (Sample size=14,945, multiple answer)

Sports, event, concert, etc ticket ordering, printing	64.8%
Theme park, cinema advance ticket purchase	50.4%
toto (football lottery) purchase	33.4%
Domestic flight booking	28.4%
Public transport ticket purchase	27.0%
Internet shopping payment	26.9%
Long-distance bus ticket purchase	24.1%
Digital camera photo print	24.0%
Pre-paid service	23.8%
Tour purchase	23.6%
Electronic money charge, balance check	20.8%
Home delivery service	19.1%
Member’s discount coupon print	15.1%
Credit card, loan payment	14.3%
Internet print	11.2%
Affiliated site point exchange	8.9%
Insurance application	6.8%
Music download feature	6.8%
Savings scheme application	6.2%
Driving lesson application, payment	5.9%
Mobile phone ring tone, wallpaper delivery	5.7%
Informational contents (weather, astrology)	5.3%
Telephone, internet service application	5.1%
Night school, etc, application, payment	5.1%
Securities service	4.7%
None of the above	16.2%

Q3: From the following list of services that are available at convenience store multimedia terminals, which have you used? (Sample size=14,945, multiple answer)

Sports, event, concert, etc ticket ordering, printing	32.7%
Theme park, cinema advance ticket purchase	16.7%
Internet shopping payment	10.9%
Long-distance bus ticket purchase	7.8%
Home delivery service	6.5%
Pre-paid service	5.9%
Public transport ticket purchase	4.9%
Domestic flight booking	4.8%
Member’s discount coupon print	4.6%
Electronic money charge, balance check	4.4%
Digital camera photo print	4.3%
Credit card, loan payment	3.2%
toto (football lottery) purchase	2.6%
Tour purchase	2.1%
Affiliated site point exchange	1.7%
Internet print	0.8%
Insurance application	0.6%
Night school, etc, application, payment	0.6%
Savings scheme application	0.4%
Informational contents (weather, astrology)	0.4%
Music download feature	0.3%
Telephone, internet service application	0.3%
Securities service	0.3%
Mobile phone ring tone, wallpaper delivery	0.2%
Driving lesson application, payment	0.1%
None of the above	36.0%
No answer	1.6%

Q4: Which convenience store chain’s multimedia terminals do you use the most? (Sample size=those who have used such terminals)

Lawson’s	52.8%
Family Mart	23.6%
Seven-Eleven	16.1%
am/pm	2.4%
Save On	0.1%
Three F	0.2%
Other	2.6%
No answer	2.1%

Q5: Would you like to use convenience store multimedia terminals in the future? (Sample size=14,945)

Want to use	64.2%
Don’t want to use	35.8%