Low-tech Japanese web site advertising
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With Japanese mobile cameras capable of scanning QR codes and doing OCR of text, and with television and print advertisements frequently featuring search keywords, and even RFID-enabled advertising terminals, it’s a refreshing change to see the pictured decidedly low-tech advertisement.
The katakana script text reads “Daburyu Daburyu Daburyu Dotto Obamasen Dotto Comu”, or in plain English www.obamasen.com, an advertisement for the Obama railway line running alongside the Japan Sea on the northern shores of Hyogo prefecture, not some cryptic message of support for Sen. Obama, the US presidential candidate!
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Neat find.
However, the Obama-Sen actually runs along the coast of Wakasa Bay in the Wakasa region of Fukui Prefecture (not Hyogo), between Tsuruga, in Fukui (I lived in Tsuruga for ten years) and Maizuru, in Kyoto (home to a large naval base).
It might seem like a small thing, but Obama and the Wakasa region where the Obama Sen runs is one of the nicest places you could ever hope to visit in Japan (our first son was born there), because of the great food, the friendly people and the wonderful scenery.