世論 What Japan Thinks

With Japanese mobile cameras capable of scanning QR codes and doing OCR of text, and with television and print advertisements frequently featuring search keywords, and even RFID-enabled advertising terminals, it’s a refreshing change to see the pictured decidedly low-tech advertisement.

The katakana script text reads “Daburyu Daburyu Daburyu Dotto Obamasen Dotto Comu”, or in plain English www.obamasen.com, an advertisement for the Obama railway line running alongside the Japan Sea on the northern shores of Hyogo prefecture, not some cryptic message of support for Sen. Obama, the US presidential candidate!

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