世論 What Japan Thinks

japan.internet.com recently reported on a survey conducted by JR Tokai Express Research into the matter of corporate blogs. This can be considered as a follow-up to the survey published yesterday on company-internal blogs and SNS.

Demographics

On the 17th of May 2007 JR Tokai Express Research gathered responses from 330 members of its online monitor group employed in private industry. 76.4% of the sample was male, 10.3% in their twenties, 40.6% in their thirties, 37.6% in their forties, 9.1% in their fifties, and 2.4% in their sixties.

My employer has neither a corporate blog nor a president’s blog. We get once a month press release-like messages from the prez, and at one time our division manager tried starting an internal blog, but the plan died horribly. I think people expressing opinions was the main issue that stifled any progress.

Research results

Of the 330 people in the original sample, 310 were currently employed in private industry. These 310 were asked the following questions.

Q1: Does your place of work run a corporate blog? (Sample size=310)

Yes (to SQs)	12.3%
Used to, but not now (to SQs)	1.3%
No	67.1%
Don’t know	19.4%

Q1SQ1: Is this corporate blog private or public? (Sample size=42)

Public internet blog	47.6%
Private company-internal blog	45.2%
Private between company and business partners	2.4%
Private between company and particular customers	4.8%
Other	0.0%

Q1SQ2: Does your workplace also have a President’s Blog? (Sample size=42)

Yes	35.7%
No	59.5%
Don’t know	4.8%