Japanese Twitter users almost zero, but one quarter might want to try it
Advertisement
japan.internet.com recently published the results of a survey conducted by Cross Marketing Inc on one of the latest tools that has been causing something of a buzz around the English-language blogging world, namely Twitter. Twitter is an application that allows short messages to be posted to mini-blog and a group of listeners, perhaps a bit like a Web2.0 blog and RSS and instant messenger combined, with a bit of SMS thrown in for good measure.
Demographics
Over the 9th and 10th of May 2007 Cross Marketing interviewed 300 members of its internet monitor panel. The sample was split into regular sized groups: 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties. Each age group was also split evenly into 30 male and 30 female respondents.
I’ve not used Twitter and have no plans to myself, as my impression is that most of the users are people wedded to their internet connection posting about the trivial things in their daily lives with worryingly high frequency, perhaps like a grown-up version of MySpace.
Research results
Q1: Have you heard of “Twitter”? (Sample size=300)
Using it 1.0% Know about it, but not using it (to SQ) 4.0% Just heard the name 7.3% Don’t know it 87.7% Q1SQ1: Do you plan to start using “Twitter”? (Sample size=12)
Plan to start using it 8.3% If I get asked I might start using it 50.0% If it became popular I might start using it 33.3% Don’t plan to start using it 8.3% Q2: If there was a Japanese version of “Twitter”, or a Japan-targeted “Twitter”-like service, do you think you’d want to use it? (Sample size=300)
Definitely want to use it 2.3% Perhaps would use it 22.3% Can’t say I would or wouldn’t 38.7% Don’t plan to use it 36.7%
Subscribe to feed