External memory, one seg TV and music player key mobile features
Advertisementjapan.internet.com recently reported on goo Research’s 31st regular mobile phone upgrade needs survey.
Demographics
Between the 27th and 28th of April 2007 exactly 1,000 members of goo Research’s online monitor group who were mobile phone users successfully completed an online questionnaire. 54.0% were female, 2.3% in their teens, 18.4% in their twenties, 41.3% in their thirties, 23.1% in their forties, and 14.9% aged fifty or older.
With the launch of NTT DoCoMo’s 904i series of phones having taken place just four or five days before this survey was conducted, the awareness of the new models seems very high! This new series’ main features seem to be two phone lines in the one handset – not a new feature to the mobile world, but the first time a full model range has suported it – and Napster support for unlimited music downloads. This feature also was previously available in some of the 903i phones, but now for the first time all the phones in te one range support it.
Looking at the answers to Q3, it seems the Sharp AQUOS brand is still strong.
Research results
Q1: Who is your (main) mobile phone service provider? (Sample size=1,000)
NTT DoCoMo 50.8% au by KDDI 29.9% SoftBank 15.5% Willcom 3.8% Q2: When upgrading your mobile phone, the existence of which features are important? (Sample size=1,000, multiple answer)
Memory card 29.4% One Seg television 23.2% Music playback 20.0% Infra-red transmission 16.6% FeLiCa, Osaifu Keitai, electronic cash 14.0% Water resistance 11.1% GPS 10.3% Full browser 8.6% FM Radio 6.2% Bluetooth 4.8% AM Radio 3.3% Wireless LAN 2.9% Document viewer (Excel, etc) 2.6% Analogue television 2.4% Digital radio 2.4% Changeable face plates 1.8% Electronic compass 1.6% Other 1.6% Nothing in particular 35.0% Q3: Within the recently-announced NTT DoCoMo 904i series, which model are you most interested in? (Sample size=1,000)
SH904i (Sharp) 7.2% P904i (Panasonic) 4.3% F904i (Fujitsu) 1.7% D904i (Mitsubishi) 0.9% Knew it was announced, but don’t know the details 34.6% Didn’t know it had been announced 34.5% None of them 12.5%
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