世論 What Japan Thinks

japan.internet.com recently reported on an interesting little poll conducted by Cross Marketing Inc into television at home.

Demographics

Between the 18th and 19th of April 2007 Cross Marketing interviewed 300 members of their online monitor panel by means of a private internet-based questionnaire. All the respondents lived in Tokyo or the surrounding area and were mobile phone users. 50.0% were male, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

With the soon-approaching analogue switch-off on the 24th of July 2011 (why that date? I must research that!) it would seem that there is quite a bit of scope for the market in both televisions and DVD and hard disk recorders to expand as people buy them as much for the digital tuners as for the other features. My home too is still strictly analogue, but our CRT does have the required digital input plug if we decide to update the VCR alone.

Research results

Q1: What types of televisions do you have at home? (Sample size=300, multiple answer)

	Votes	Percentage
CRT (to SQ)	244	81.3%
LCD (to SQ)	104	34.7%
Computer with TV tuner (to SQ)	77	25.7%
One Seg mobile phone (to SQ)	33	11.0%
Portable television (to SQ)	31	10.3%
Plasma (to SQ)	21	7.0%
Projector (to SQ)	6	2.0%
Rear projector (to SQ)	3	1.0%
Other (to SQ)	3	1.0%
Don’t have a television	3	1.0%

Q1SQ: Which type of television do you use the most at home? (Sample size=297)

CRT	63.6%
LCD	25.9%
Plasma	5.7%
Computer with TV tuner	3.7%
Rear projector	0.7%
Other	0.3%

In addition, 246 people recorded television programs. They were asked the following question.

Q2: What types of television recording device you have at home? (Sample size=246, multiple answer)

	Votes	Percentage
VCR	148	60.2%
Hard disk recorder	86	35.0%
DVD recorder	58	23.6%
Computer	38	15.4%
One Seg mobile phone	4	1.6%
Other	1	0.4%