Survey: most Japanese collect online points, cash favoured objective
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japan.internet.com recently reported on the results of a survey conducted by goo Research into collecting and exchanging points online.
Demographics
Between the 13th and 15th of April 2007 1,085 members of goo Research’s online monitor group successfully completed an online private questionnaire. 51.7% were male, 24.2% in their twenties, 22.2% in their thirties, 21.8% in their forties, 21.3% in their fifties, and 10.5% in their sixties.
I think this survey is focused not on using shopping points to obtain discounts when purchasing more items, but on points gathered not just from shopping but from other activities such as participating in surveys. Note that since goo Research monitors receive points for filling out surveys, I am not sure if the respondents were to asked to exclude their goo points from their answers.
Research results
Q1: Do you collect points online? (Sample size=1,085)
Yes (to SQs) 88.6% No 3.5% Don’t know 7.9% Q1SQ1: Have you ever used a point exchange service? (Sample size=961)
Frequently use them 11.3% Sometimes use them 54.4% Never used them 34.2% Q1SQ2: What do you want to exchange your points for? (Sample size=961, multiple answer)
Votes Percentage Cash, gift tokens, etc 832 86.6% Products 350 36.4% Services 67 7.0% Airline miles 61 6.3% Other 30 3.1% Won’t exchange them 64 6.7%
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