世論 What Japan Thinks

Between the 1st and 5th of April 2007 MyVoice surveyed its online community regarding their feelings regarding global warming. New visitors may want to check out previous environmental-themed surveys.

Demographics

17,500 people completed a private internet-based questionnaire. 54% were female, 2% in their teens, 18% in their twenties, 40% in their thirties, 26% in their forties, and 14% in their fifties.

I’ve not seen “An Inconveient Truth” myself, although my wife did go to see the Japanese subtitled version. She did find the message compelling, but she couldn’t recommend the movie itself as she felt the tone was too hectoring, although I don’t know if that was a fault with the original version or of the translation.

Survey results

Q1: In your day-to-day life, do you feel global warming is really happening? (Sample size=17,500)

Extremely feel so	33.8%
Feel so a bit	55.8%
Don’t really feel so	9.3%
Don’t feel so at all	1.1%

Q2: Which of the following global warming mitigation initiatives do you know the details of? (Sample size=17,500, multiple answer)

Cool Biz	89.7%
Warm Biz	81.7%
Kyoto Protocol	74.9%
Team Minus 6%	62.1%
Green power	46.8%
Greenhouse gas emission rights	32.0%
Environmental tax	30.2%
Candlenight	21.1%
Governmental climate change panel	19.0%
Conference of the Parties on Climate Change (COP)	16.5%
Other	1.9%
None of the above	2.1%
No answer	0.1%

The “mottainai” campaign is conspicuous by its absence from this table.

Q3: In your day-to-day life, which of the following global warming mitigation initiatives do you do or have you done? (Sample size=17,500, multiple answer)

Setting air conditioner temperatures higher, heater temperatures lower	67.3%
Saving electricity by turning off unneeded devices, etc	59.3%
Saving water by stopping unneeded running of taps, etc	55.6%
Refusing unnecessary check-out bags	46.0%
Taking Cool Biz to heart	42.9%
Taking Warm Biz to heart	38.7%
Choosing low energy home appliances	37.1%
Using public transport, bicycles, etc	24.1%
Not idling car engines	19.7%
Choosing a low-emissions car	8.2%
Collecting information regarding environmental problems	7.2%
Participating in environmental issue awareness events	2.7%
Purchasing shares in environment-friendly industries	2.2%
Other	2.4%
None of the above	8.0%
No answer	0.3%

Q3: In the future, which of the following global warming mitigation initiatives do you want to take? (Sample size=17,500, multiple answer)

Saving electricity by turning off unneeded devices, etc	55.9%
Setting air conditioner temperatures higher, heater temperatures lower	53.9%
Saving water by stopping unneeded running of taps, etc	52.6%
Refusing unnecessary check-out bags	52.3%
Choosing low energy home appliances	48.9%
Taking Cool Biz to heart	43.4%
Taking Warm Biz to heart	41.0%
Choosing a low-emissions car	33.0%
Using public transport, bicycles, etc	31.5%
Not idling car engines	25.8%
Collecting information regarding environmental problems	16.1%
Participating in environmental issue awareness events	9.5%
Purchasing shares in environment-friendly industries	8.7%
Other	3.0%
None of the above	6.2%
No answer	0.3%

Q5: Do you feel a sense of crisis regarding global warming? (Sample size=17,500)

Extremely	35.7%
A little	50.8%
Not much	10.8%
Not at all	1.3%
No answer	1.3%

Q6: Have you seen “An Inconvenient Truth”, a documentary movie on the theme of global warming? (Sample size=17,500)

Seen it, and recommended to others	1.5%
Seen it, but not recommended to others	2.5%
Not seen it, but would like to see given the chance	44.9%
Not seen it, and don’t know if I’d want to	15.2%
Not seen it, and don’t plan to	4.3%
Didn’t know of such a film	31.2%
No answer	0.4%

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