6th SNS survey: user satisfaction levels high
japan.internet.com recently reported on goo Research’s sixth regular Social Networking Service (SNS) sruvey.
Demographics
Between the 9th and 11th of April 2007 1,086 members of goo’s online monitor group completed a questionnaire. 52.6% of the sample were male, 17.4% in their teens, 19.9% in their twenties, 17.9% in their thirties, 17.5% in their forties, 16.5% in their fifties, and 10.9% in their sixties.
I supose satisfaction levels are a given, as people wouldn’t tend to use SNSs if they weren’t enjoying them, although it does seem that 3% are soldiering on regardless.
Research results
Q1: Are you using an SNS? (Sample size=1,086)
Currently using one (to SQs) 28.5% Used to use one 7.2% Never used one 47.1% Don’t know what an SNS is 17.3% These figures are almost unchanged from last month’s data.
Q1SQ1: How satisfied are you with the SNS you use the most? (Sample size=309)
Extremely satisified 12.6% Quite satisfied 66.0% A little dissatisfied 18.4% Totally dissatisfied 2.9% Q1SQ2: Do you use a free or a paid-for SNS? (Sample size=309)
Paid-for sevice 3.2% Free service 96.8%
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Zilong said,
May 1, 2007 @ 00:23
Dear Sir/Mdm,
May I ask a question about Japanese customer satisfaction survey methodology?
I am going to do some customer satisfaction survey for our Japanese IT service desk on a monthly basis. I heard that Japanese people like an even-number of ratings, than odd-number of ratings for each question. For example:
6 ratings - Extremely satisfied, very satisfied, somewhat satisfied, somewhat dissatisfied, very dissatisfied, Extremely dissatisfied.
Is that true? Please advise…
Thanks,
Zilong