世論 What Japan Thinks

japan.internet.com reported that on the 15th of March 330 members of JR Tokai Express Research’s online monitor group completed a survey on the topic of Social Networking Services (SNS).

Demographics

All of the 330 people were employed by public or private enterprises. 75.5% of the sample was male, 17.6% in their twenties, 48.5% in their thirties, 27.9% in their forties, 5.5% in their fifties, and 0.6% in their sixties.

As I bemoan every time I do a survey on SNS, I’m too busy to even start. Well, not quite true; I’m not prepared to commit the time I believe is necessary in order to participate productively in an SNS.

Research results

Q1: Have you ever participated in an SNS like mixi, etc? (Sample size=330)

Yes, used to participate, but quit (to SQs)	1.8%
Yes, used to participate, but now idle (to SQs)	9.1%
Yes, currently updating diary, writing entries, etc	21.5%
No, not participating	58.2%
Don’t know what SNS is	9.4%

Q1SQ1: For how long had you been actively participating in SNSs? (Sample size=36)

Less than a month	19.4%
One to six months	38.9%
Six months to a year	27.8%
Over a year	8.3%
Can’t remember	5.6%

Q1SQ2: Why did you quit or stop being active in SNSs? (Sample size=36, multiple answer)

	Votes	Percentage
Too busy to view or write comments, etc	17	47.2%
Lost interest	16	44.4%
Leaving an access history trail (ashi-ato) became troublesome	9	25.0%
Became bothersome writing content	7	19.4%
Didn’t match expectations	6	16.7%
Had problems with other members	1	2.8%
Friends of friends were youths	1	2.8%
Other	1	2.8%