Almost half the Japanese feel they are never too old for Hello Kitty and friends
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japan.internet.com reported on a survey conducted by Cross Marketing Inc into the subject of characters, here meaning mainly celebrity or cartoon character items, of the sort you see dangling off every other phone, it seems.
Demographics
Over the 14th and 15 of March 300 internet users responded to their survey. The group was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.
I don’t think I’d go as far as downloading audio samples from cartoons or movies, but I must admit to liking some of the SAN-X stuff, especially Monokuro-boo, and would love to find some low-cost deco-mail clip art – the only site I found was 300 yen per month. For the time being, however, I make do with copying all the Lisa and Gaspard icons from my wife’s mobile! As I think I’ve mentioned before, Frente Spiral’s web site has a lot of nice free Pinky-Monkey wallpaper and icons for your mobile.
Survey results
Q1: What kinds of characters are you interested in? (Sample size=300, multiple answer)
Votes Percentage American characters (Disney, Warner, etc) 100 33.3% Product characters (Sanrio, SAN-X, etc) 77 25.7% Animals 58 19.3% Pin-up models 53 17.7% Anime, manga, game, superhero, etc 51 17.0% Actors, etc 48 16.0% Transport (cars, bikes, etc) 45 15.0% Sportspeople, teams, masctos 44 14.7% Children’s anime, manga, game, superhero 41 13.7% Live-action drama, movie related 37 12.3% Buildings 32 10.7% 2-channel, net-related 29 9.7% Anime, manga moe-related (anatomically-incorrect schoolgirl figurines) 28 9.3% Politicians, historical characters 24 8.0% Real-life location-related 18 6.0% Group, event characters 18 6.0% Other 4 1.3% Disappointingly, the “none” figure was not reported.
From the original 300 people, 120 or 40.0% reported that they were interested in digital contents related to their favourite characters. The following question was asked of them.
Q2: Select all of the following mobile phone-targeted digital contents of your favourite characters that you might like to buy? (Sample size=120, multiple answer)
Votes Percentage Wallpaper 73 60.8% Voice samples 39 32.5% Ring tones (MIDI) 37 30.8% Ring tunes (High-quality instrumental) 36 30.0% Applications 35 29.2% Animated wallpaper 34 28.3% Ring tunes (Full quality) 34 28.3% Movies 28 23.3% Deco-mail (HTML mail) templates 23 19.2% Game 23 19.2% Deco-mail icons 22 18.3% Menu skin 22 18.3% Other 1 0.8% None of them 6 5.0% Q3: As an adult, do you think you should grow out of character items? (Sample size=300)
Don’t think so at all 19.3% Don’t really think so 20.7% Perhaps not 9.7% Can’t say either way 27.7% Perhaps should 10.3% Think so to some extent 6.0% Really do think so 6.3%
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