世論 What Japan Thinks

japan.internet.com recently publishd the results of a survey conducted by Cross Marketing Inc into the use of music playback features in mobile phones. Between the 7th and 8th of March they interviewed 300 mobile phone users from their online monitor group.

Demographics

From the 300 respondents, exactly half were of each sex, and exactly one fifth were in each age group from teens to the fifties.

Music playback is heavily promoted on phones, from DoCoMo’s Napster service and au’s LISMO to the forthcoming Apple iPhone, but how exactly are people using their features? For me, my phone is almost permanently in manner mode, and I actually haven’t downloaded any music whatsoever onto my new phone, nor used its SD Card playback feature.

Research results

Q1: Which of the following audio features do you use on your mobile phone? (Sample size=300, multiple answer)

	Votes	Percentage
Chaku-melo (MIDI-like ring tones)	173	57.7%
Chaku-uta (higher quality instrumental versions)	114	38.0%
Chaku-uta full (full-quality song samples)	47	15.7%
SD Audio	33	11.0%
FM Radio	32	10.7%
Melody call, etc (music played to caller)	28	9.3%
au Music Player (LISMO service)	22	7.3%
Memory stick audio	10	3.3%
AM radio	8	2.7%
Windows Media Audio	7	2.3%
Music channel (DoCoMo audio streaming)	2	0.7%
Other	2	0.7%
Don’t use any mobile phone audio	83	27.7%

I don’t know where Napster features in the above – in the Other category perhaps? Unfortunately there is no data to indicate in total how many people use one of the three ring tone styles, chaku-melo, chaku-uta, and chaku-uta full.

Q2: Do you use your mobile phone’s audio player feature? (Sample size=217, multiple answer)

Yes (to SQ)	26.3%
No	73.7%

The sample size in Q2 implies that 72.3% of the original group have newer models of phones with music playback capability, which does seem a bit of a surprisingly high figure to me.

Q2SQ: Are you satified with your mobile phone’s audio player feature? (Sample size=57, multiple answer)

Completely satisfied	14.0%
Quite satisfied	43.9%
It’s OK	19.3%
A little dissatisified	17.5%
Completely dissatisfied	5.3%