世論 What Japan Thinks

japan.internet.com recently published the results of goo Research’s 30th regular blog research. This has been carried out every month for the last two and a half years, but this is the very last time they will perform it.

Demographics

Between the 12th and 14th of March 1,073 members of goo Research’s monitor panel successfully completed a private internet-based questionnaire. 52.2% of the sample was male, 17.8% in their teens, 19.3% in their twenties, 18.0% in their thirties, 17.2% in their forties, 17.0% in their fifties, and 10.7% aged sixty or more.

Perhaps because this is the last time, there’s a bit more demographic information presented in the results than usual. The reason for stopping this research seems to be that because blogging is now firmly planted in the awareness of internet users, there is little extra to be gained from continuing the research.

Research results

Q1: Within the last month have you viewed a blog created by someone else? (Sample size=1,073)

	Yes (to SQ)	No	Don’t know what a blog is
All	76.2%	19.9%	3.8%
10-19 years old	86.9%	10.0%	3.1%
20-29 years old	87.0%	12.1%	1.0%
30-39 years old	79.8%	18.1%	2.1%
40-49 years old	75.7%	22.2%	2.2%
50-59 years old	61.5%	30.2%	8.2%
60 years old or more	57.4%	33.0%	9.6%

Q1SQ: Have you obtained useful information from a blog created by someone else? (Sample size=818)

	Yes	No	Can’t say
All	63.3%	5.4%	31.3%
10-19 years old	64.5%	7.2%	28.3%
20-29 years old	63.9%	3.9%	32.2%
30-39 years old	66.9%	4.6%	28.6%
40-49 years old	70.0%	5.7%	24.3%
50-59 years old	58.0%	5.4%	36.6%
60 years old or more	45.5%	6.1%	48.5%

Q2: Do you maintain your own blog? (Sample size=1,073)

	Currently maintaining one	Used to have one, but quit	No, but want to	No, and don’t want to	Don’t know what a blog is
All	26.6%	13.7%	22.1%	33.5%	4.2%
10-19 years old	38.2%	16.2%	15.7%	27.2%	2.6%
20-29 years old	34.3%	16.9%	18.8%	28.0%	1.9%
30-39 years old	29.5%	15.5%	15.5%	36.3%	3.1%
40-49 years old	24.9%	13.0%	25.4%	32.4%	4.3%
50-59 years old	14.3%	9.3%	29.7%	40.1%	6.6%
60 years old or more	10.4%	8.7%	32.2%	40.0%	8.7%