世論 What Japan Thinks

ITmedia News recently reported on some research by Video Research Interactive into where F1 women (F1 just seems to be the marketing code-word for the women between the ages of 20 to 34) spend their time on the internet. There were two sets of figures recorded; one on which sites had the biggest percentage of F1 women, and which sites had the largest absolute numbers of F1 visitors. The data was collected over an unstated period, but I suspect it was for all of 2006.

It’s perhaps interesting to note that mixi has a significantly high number of young women users. I’m also rather surprised to see Geocities as the seventh overall most popular site in Japan. I thought the US version, at least, was basically dead.

Statistics

By percentage of F1 visitors

Rank	Site	Theme	Estimated F1 visitor percentage	Estimated F1 visitor count
1	Image net	Fashion mail order	40.9%	1,440,000
2	RAPTY	Fashion mail order	35.3	1,680,000
3	@cosme	Cosmetics user review	35.2%	1,480,000
4	ORBIS	Cosmetics mail order	34.2%	2,130,000
5	HIRO HIRO’S Food Page	Recipes	32.2%	1,160,000
6	Felissimo	Fashion mail order	31.8%	2,840,000
7	Belle Maison	Fashion mail order	31.7%	4,580,000
8	Riku Navi/Riku Navi NEXT	Job search	31.3%	1,610,000
9	COOKPAD	Recipes	31.1%	4,020,000
10	happy woman	Fortune telling	31.1%	920,000
11	Shiseido	Corporate site	31.0%	1,930,000
12	Muji Ryouhin	Mail order, corporate site	29.8	1,690,000
13	mixi	Social Networking Service	28.3%	10,500,000
14	HIS	Travel	28.2%	1,400,000
15	Japan Medical Association	Medical information	28.2%	1,160,000
16	Nichii Gakkan	Nursing, medical training	28.2%	960,000
17	Mutow	Fashion mail order	27.9%	1,720,000
18	Sokamocka	Cosmetics mail order	27.8%	880,000
19	Ajimoto	Recipe, corporate site	27.7%	2,170,000
20	pal system	Co-op home delivery	27.6%	1,160,000

By number of F1 visitors

Rank	Site	Theme	Estimated F1 visitor count	Estimated F1 visitor percentage
1	Yahoo	Portal	32,410,000	12.6%
2	Rakuten	Mail order	17,810,000	13.4%
3	goo	Portal	16,040,000	13.3%
4	@nifty	Portal	15,560,000	12.4%
5	FC2	Blogs	14,470,000	12.4%
6	Amazon.co.jp	Mail order	14,470,000	13.1%
7	Geocities	Home page builder	13,610,000	13.9%
8	BIGLOBE	Portal	13,560,000	13.0%
9	Infoseek	Portal	13,030,000	12.4%
10	OCN	ISP	12,810,000	13.6%
11	livedoor	Portal	12,400,000	13.8%
12	Wikipedia	Encyclopedia	11,840,000	12.3%
13	MSN	Portal	11,650,000	13.3%
14	excite	Portal	11,210,000	14.9%
15	Google	Search engine	10,960,000	11.2%
16	Microsoft	Corporate site	10,720,000	9.6%
17	mixi	Social Networking Service	10,500,000	28.3%
18	DION	ISP	9,710,000	13.9%
19	Seesaa	Blog, mail order	8,990,000	15.7%
20	JUGEM	Blog	8,600,000	16.2%