世論 What Japan Thinks

japan.internet.com recently reported on a survey conducted by Cross Marketing Inc into digital cameras. Over the 21st and 22nd of February they interviewed 300 people from their internet monitor group by means of a private questionnaire.

Demographics

As usual for Cross Marketing, the sample was 50:50 male and female, and 20:20:20:20:20 of teenagers, people in their twenties, thirties, forties, and fifties.

Just last weekend I bought a new camera, a Panasonic DMC-FS1 LS1. Yes, in that pictured pink! I haven’t got round to opening it, but I had to get a new one after dropping the old one a couple of weeks ago due to me getting zapped by static electricity when getting it passed from wifey, knocking the lens extension motor out of kilter when it landed on the ground.

I print infrequently, and save the photos to the hard disk. I think the option of saving to removable media implies moving the photos to DVD or CD as soon as possible, rather than just using external media as a back-up for the hard disk.

Survey results

In the sample, 75.0% said they had digital cameras, with mobile phone cameras not being counted in this total. This figure was similar to the percentage when the same question was asked last April. The following questions were posed to these 225 people.

The most brand people owned was Canon, with a litte over one in five owning one, followed by Sony and Fuji Film.

Q1: What sort of places or for what sort of objectives do you use your digital camera? (Sample size=225, multiple answer)

	Votes	Percentage
Holidays	165	73.3%
Everyday things	155	68.9%
Memorial photos	96	42.7%
Children’s Sports Day and other events	69	30.7%
Goods for selling at auction, etc	49	21.8%
Materials for New Year or other greeting cards	44	19.6%
Work	38	16.9%
Materials for home page	27	12.0%
Instead of memo	15	6.7%
Other	3	1.3%

I’m surprised at the high number using their camera to take pictures of stuff for auction, etc, and at the low number who use it instead of a memo, although perhaps people use their mobile phone’s camera instead?

Q2: Where do you mainly store your digital camera photos? (Sample size=225)

Save on PC hard disk	59.1%
Save on CD-R	13.8%
Save on DVD-R	2.2%
Save on internet	3.6%
Leave in camera or on memory card	19.1%
Other	0.9%

I presume the people who leave it in the camera includes people who print out photos directly then delete?

Q3: How often do you print out digital camera photos? (Sample size=225)

Frequently print	10.7%
Sometimes print	51.1%
Rarely print	27.1%
Never print	11.1%