世論 What Japan Thinks

Continuing on the movie theme, last week japan.internet.com published the results of research conducted by goo Research into cinema ticket buying habits. I would love to find a web site that allows you to buy tickets at a discount, but such a site doesn’t seem to exist. Does anyone know of a good one?

Demographics

1,064 members of goo Research’s online monitor group successfully completed a private internet-based questionnaire. 52.1% of the sample was male, 23.3% in their twenties, 22.3% in their thirties, 22.5% in their forties, 21.3% in their fifties, and 10.6% in their sixties.

It may be interesting to cross-reference the results here with the recent MyVoice survey I published yesterday on cinema attendance.

Research results

First, 700 of the sample of 1,064 people, or 65.8%, had been to the cinema at least once in the last year. These 700 people answered the following questions.

Q1: Before going to the cinema, from where do you obtain movie information? (Sample size=700, multiple answer)

	Votes	Percentage
Television	413	59.0%
Internet (to SQ)	361	51.6%
Magazine	175	25.0%
Newspaper	172	24.6%
Hear from friends or family	142	20.3%
Other	25	3.6%
Don’t obtain information from anywhere in particular	33	4.7%

Q1SQ: What sort of information do you obtain from cinema web sites? (Sample size=361, multiple answer)

	Votes	Percentage
Cinema location, opening times, facilities information	231	64.0%
Movie on screen, running times	223	61.8%
Movie story	196	54.3%
Movie trailers	140	38.8%
Word of mouth review information	93	25.8%
Promotional campaigns, free gifts and other events	85	23.5%
Other	2	0.6%

Q2: Where do you usually purchase cinema tickets? (Sample size=700)

Cinema	74.1%
Mobile phone purchase or booking service	12.3%
Discount ticket shop	6.4%
Ticket Pia or other ticket agency shop	3.7%
Other	3.4%

This is a bit of a disappointing question as they do not differentiate between buying on the day or buying advance tickets at the cinema, which usually come with a 500 yen discount, a free gift, and can be used at other cinemas.