世論 What Japan Thinks

MyVoice published the results of a survey conducted over five days at the start of February into going to the movies.

Demographics

13,171 members of their monitor group successfully completed the survey; 54% were female, 2% in their teens, 20% in their twenties, 39% in their thirties, 26% in their forties, and 13% in their fifties.

Recently I’ve been to the cinema rather a lot; perhaps I’d be in the eleven to fifteen times? I think about twice a month sounds about right. As for the films I’d recommend, last weekend’s Perfume: The Story of a Murderer was a very enjoyable but rather dark murder-mystery; Pirates of the Carribean, if just for Johnny Depp’s frequent buggering (as it were); and Cars, because I love Pixar! I wanted to ask for my money back after The Da Vinci Code.

Survey results

Q1: In the last six months, how many times have you watched a movie at a cinema? (Sample size=13,171)

Sixteen or more times	1.0%
Eleven to fifteen times	0.8%
Nine or ten times	1.0%
Seven or eight times	1.5%
Five or six times	4.4%
Three or four times	11.1%
Twice	12.8%
Once	18.1%
No times	48.6%
Don’t know	0.7%

Q2: When you go to watch a movie at the cinema, who do you often go with? (Sample size=13,171, multiple answer)

With spouse	35.0%
By myself	23.6%
With same-sex friends	22.2%
With children	19.3%
With girlfriend or boyfriend	10.5%
With opposite-sex friends	7.3%
With parents	5.4%
With brothers or sisters	3.9%
Don’t know	1.1%
Other people	0.4%
Never watched a film at a cinema	17.5%
No answer	0.4%

Q3: From where do you usually get your information about movies you want to go see? (Sample size=13,171, multiple answer)

Film was talked about on a television program	65.2%
Saw advertisement on television	38.7%
Viewed internet information on PC	30.7%
Saw trailer, etc, at cinema	26.5%
Friends talked about it	22.9%
Film was talked about in magazine column	22.6%
Film was talked about in newspaper column	12.8%
Saw advertisement or poster at station or on street	10.5%
Advertisement in newspaper	8.8%
Advertisement in magazine	8.4%
Advertisement in train carriage, in taxi, etc	5.5%
Film was talked about on radio program	3.9%
Viewed internet information on mobile phone	1.5%
Advertisement on radio	1.1%
Other	3.5%
Don’t know	6.1%
No answer	0.3%

Q4: What points are inportant when deciding to go to see a movie at the cinema? (Sample size=13,171, multiple answer)

Story, title	51.2%
Talked-about movie	47.5%
Genre	42.1%
Stars	38.1%
New movie	23.3%
Liked series	20.7%
Friends talking about it	14.7%
Director or other staff	11.2%
Author of original story	11.2%
Film company	5.3%
Famous movie	4.9%
Award-winning movie	4.1%
Music	3.8%
High-quality sound or special effects	2.7%
Country or region of origin	2.2%
Remake of famous movie	0.7%
Other qualities	2.0%
Don’t know	8.2%
No answer	0.3%

Q5: Of the following films, which of the following upcoming movies would you like to go to see at the cinema? (Sample size=13,171, multiple answer)

Harry Potter and the Order of the Phoenix	23.2%
Pirates of the Carribean 3	23.2%
Die Hard 4.0	15.3%
Spiderman 3	15.3%
Babel	12.6%
Unfair the Movie	10.5%
Tokyo Tower	8.7%
Mushishi	7.2%
Rocky the Final	6.2%
The Blue Wolf	5.8%
Shrek 3	5.2%
Gegege no Kitarou	3.9%
Battery	3.2%
Night Museum	3.1%
Blood Diamonds	2.7%
Transformers	2.3%
Happy Feet	1.6%
Bizan	1.4%
Don’t want to watch any of them	22.1%
Don’t know	12.4%
No answer	0.6%

Q6: What recent film would you recommend? (Sample size=13,171, multiple answer)

Rank	All	Votes	Male N=6,059	Votes	Female N=7,112	Votes
1	Letters from Iwojima	267	Letters from Iwojima	131	Letters from Iwojima	136
2	Bushi no Ichibun	182	Bushi no Ichibun	68	Death Note	121
3	Death Note	176	Death Note	55	Pirates of the Carribean	121
4	Pirates of the Carribean	168	007 Casion Royale	51	Bushi no Ichibun	114
5	Dororo	110	Dororo	49	Marie Antoinette	74
6	007 Casino Royale	89	Pirates of the Carribean	47	The Devil Wears Prada	62
7	Marie Antoinette	85	I Just Didn’t Do It	34	Dororo	61
8	Hula Girls	73	Da Vinci Code	31	Oh! Oku	49
9	The Devil Wears Prada	70	Limit of Love: Umizaru	27	Hula Girls	48
10	I Just Didn’t Do It	67	Hula Girls	25	The Pursuit of Happyness	39

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