世論 What Japan Thinks

Just in case you’re still wondering what to buy for White Day on the 14th of March this year, goo Rankings were good enough to publish a list of the top 20 things Japanese men want to give their women, excluding (or alongside) chocolates.

The fieldwork was conducted between the 18th and 20th of January this year. No further demographics are available. Note that this is what men want to buy, not necessarily what women want to receive!

Ranking results

Q: Aside from chocolates, what do you want to give your love on White Day?

Rank	Item	Score
1	Accessory (ring, necklace, earring, etc)	100
2	Flowers	53.9
3	Meal at a posh restaurant we normally wouldn’t go to	51.5
4	Holidy together	38.2
5	Perfume	27.9
6	Watch	27.9
7	Alcohol	23.5
8	CD or DVD	23.0
9	Clothes	22.1
10	Wallet	21.1
11	Ornament	17.6
12	Bag	17.6
13	A letter	9.8
14	Underwear	9.3
15	Glass ornament	8.8
16	Movie tickets	8.8
17	Mug	7.4
18	Shoes	6.9
19	Key ring	5.9
20	Electrical or electronic item	3.4

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