White Day present shopping intentions

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Just in case you’re still wondering what to buy for White Day on the 14th of March this year, goo Rankings were good enough to publish a list of the top 20 things Japanese men want to give their women, excluding (or alongside) chocolates.

The fieldwork was conducted between the 18th and 20th of January this year. No further demographics are available. Note that this is what men want to buy, not necessarily what women want to receive!

Ranking results

Q: Aside from chocolates, what do you want to give your love on White Day?

Rank Item Score
1 Accessory (ring, necklace, earring, etc) 100
2 Flowers 53.9
3 Meal at a posh restaurant we normally wouldn’t go to 51.5
4 Holidy together 38.2
5 Perfume 27.9
6 Watch 27.9
7 Alcohol 23.5
8 CD or DVD 23.0
9 Clothes 22.1
10 Wallet 21.1
11 Ornament 17.6
12 Bag 17.6
13 A letter 9.8
14 Underwear 9.3
15 Glass ornament 8.8
16 Movie tickets 8.8
17 Mug 7.4
18 Shoes 6.9
19 Key ring 5.9
20 Electrical or electronic item 3.4
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1 Comment »

  1. Ian said,
    June 13, 2011 @ 05:44

    #16 Movie Tickets. hope it’s a “really good” movie
    #19 a Mug ? ( really ? ) more like “get mugged” up side the… chuckle
    #20 and finally i can’t believe someone actually would mention “a keyring” ???
    the mind boggles.

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