Japanese want 19 or 20 inches, and will pay around 35,000 yen for it

What is your ideal size for a monitor? graph of japanese opinionjapan.internet.com recently published the results of a survey conducted by JR Tokai Express Research into the topic of home computer monitors. On the 4th of February they interviewed 330 people employed in the public and private sectors. 76.7% of the sample was male, 17.9% in their twenties, 39.7% in their thirties, 31.5% in their forties, 10.3% in their fifties, and 0.6% in their sixties.

It’s interesting that Japanese prefered the more modestly-sized monitors. I wonder if this reflects the lack of free space in the average Japanese home? I know for my part I couldn’t really fit in anything more than the 17 inch I currently use at home. Not having been shopping for monitors recently, however, I cannot guess as to what the price of a new LCD monitor might be!

Research Results

Q1: What kind of monitor do you use with your main home computer? (Sample size=330)

CRT 9.7%
Built-in CRT 0.6%
LCD 43.0%
Built-in LCD 7.9%
Notebook PC display 37.9%
Don’t have a PC at home 0.9%

Q2: Regardless of price or function, what is your ideal size for a monitor? (Sample size=330)

22 inch 16.1%
19 to 20 inch 37.9%
17 inch 26.4%
15 inch 7.9%
Don’t know 9.1%
Other 2.7%

Q3: Regardless of size or function, what is your ideal price range for a monitor? (Sample size=330)

Less than 10,000 yen 8.2%
10,000 to 19,999 yen 17.0%
20,000 to 29,999 yen 16.4%
30,000 to 39,999 yen 29.4%
40,000 to 49,999 yen 5.5%
50,000 to 59,999 yen 7.6%
60,000 yen or more 1.8%
Don’t know 14.2%

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  • 2 Comments »

    1. Ken said,

      February 25, 2007 @ 12:02

      I think this is a bit more revealing that I thought at first glance, though the sample size is low. 19 to 20 inch is the most popular choice, followed by 17 inch. Yet, the ideal price range is 35,000 yen, followed by 10,000 to 19,999 yen - a massive disconnect between the product and it’s pricing. I wish they had asked, “How much do you think it costs?” or even, “Do you have any idea what you’re talking about?” That would actually be my favorite question at the end of every poll…

    2. Durf said,

      February 26, 2007 @ 11:25

      I love my 23″ monitor . . . and I don’t love thinking about how much I spent on it. :-D

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