世論 What Japan Thinks

japan.internet.com reported on goo Research’s 13th monthly RSS usage survey. Over four days at the end of January and start of February they interviewed 1,078 members of their internet monitor group. The demographics were 52.9% male, 15.7% in their teens, 19.8% in their twenties, 18.2% in their thirties, 17.4% in their forties, 16.8% in their fifties, and 11.2% in their sixties.

Although the number of people who have used RSS readers has increased slightly since the last survey, the actual numbers of active users has actually decreased by about 1.6 percentage points. The reasons for this change are not discussed within the presented results, although this could just be an insignificant statistical fluctuation.

As for visiting sites that are in my reader, as most of them are blogs I do tend to often visit, as I may want to follow the comments. I do in fact subscribe to the comment RSS feeds of my most favourite site, but will always click through when I see an interesting comment just so I can see it in context.

Q1: Which of the following internet-related tools or services do you currently use, or have used in the past? (Sample size=1,078, multiple answer)

The awareness of RSS readers has increased by 1.5 percentage points since the last survey to stand at 36.3% However, of the 181 people who have used RSS readers, only 138 people, or 12.8% of the original sample, are currently using them. The following questions were put to this group of 138.

Q2: Do you visit the original sites you take RSS feeds from? (Sample size=138)

In addition, 40.6% now view more sites since they started using their RSS reader. Regarding the number of sites that people were subscribed to, almost half (48.5%) had five or less.

Q3: How many sites are you subscribed to in your RSS reader? (Sample size=138)

Q4: What do you think about advertising in RSS feeds? (Sample size=138)