世論 What Japan Thinks

With my recent post on mobile phone upgrades being picked up by Mobile Opportunity, I thought it would be interesting to look at a similar topic reported by japan.internet.com, this time a look by Cross Marketing Inc at the Spring 2007 mobile phone models. On the 31st of January and 1st of February 300 people from their internet monitor group successfully completed a private internet questionnaire. As usual for Cross Marketing, sex and age groups were evenly divided; 50:50 male and female, and 20.0% in each of the age groups from teenage to those in their fifties.

Q1: In NTT DoCoMo’s 2007 Spring model line-up, what models do you feel are attractive? (Sample size=300, multiple answer)

Model	Manufacturer	Key feature	Votes
SO903iTV	Sony	One seg Bravia TV	48
P703iμ	Panasonic	Thinnest-ever 3G clamshell	36
F703i	Fujitsu	Waterproof	35
SH703i	Sharp	Half-mirrored case	34
N703iμ	NEC	Thinnest-ever 3G clamshell	32
D703i	Mitsubishi	Thinnest-ever 3G candy-bar	24
N703iD	NEC	My favourite design!	23
SO703i	Sony	Smell-o-vision…	21
P703i	Panasonic	Female-oriented design	20
D800iDS	Mitsubishi	Touch-screen virtual keyboard	16
None in particular			155

Note that DoCoMo’s line-up mostly consists of 700 series phones, the slightly lower-end feature-wise (and price-wise) series, compared to the 900 series.

Q2: In au’s 2007 Spring model line-up, what models do you feel are attractive? (Sample size=300, multiple answer)

Model	Manufacturer	Key feature	Votes
Aquos Keitai W51SH	Sharp	That hinge!	63
W51P	Panasonic	Female-oriented design	37
W52T	Toshiba	Huge 480×800 screen	32
W51CA	Casio	One seg tuner	29
W51SA	Sanyo	One seg tuner	29
Media Skin	au Design Project/Kyocera	Designer phone	28
W51S	Sony-Ericsson	Nice design	24
W51T	Toshiba	One seg tuner	22
W51H	Hitachi	Huge 480×800 screen	17
W51K	Kyocera	One seg tuner	15
None in particular			150

Q3: In SoftBank’s 2007 Spring model line-up, what models do you feel are attractive? (Sample size=300, multiple answer)

Model	Manufacturer	Key feature	Votes
911T	Toshiba	Bluetooth sunglasses!	35
812SH	Sharp	Twenty colours available	34
813SH	Sharp	Not sure on this one	28
813SH for Biz	Sharp	Remote self-destruct option!	16
813T	Toshiba	Standard clamshell	15
706P	Panasonic	Standard clamshell	15
706N	NEC	Half-mirrored case	14
X01NK/Nokia E61	Nokia	Full keyboard smartphone	14
707SC Swarovski Crystal Version	Samsung	Crystal-covered case	14
Hawks Keitai	Sharp	812SH special baseball edition	11
708SC	Samsung	Thin candybar	9
805SC	Samsung	Stubby slider	8
Kodomobile 812T	Toshiba	Child-oriented phone	7
707SCII	Samsung	Thin clamshell	5
None in particular			193