世論 What Japan Thinks

Over the first five days of 2007, MyVoice conducted a survey within their internet monitor group into the matter of mineral water. This is the third time they have conducted this survey, but the first time I have translated it! 10,732 people successfully completed the private online questionnaire. 54% were female, 2% in their teens, 19% in their twenties, 39% in their thirties, 27% in their forties, and 13% in their fifties.

My almost every day mineral water is the below mentioned Crystal geyser sparkling lemon (or sometimes lime), although Suntory’s Tennensui is also rather nice. However, all this talking about mineral water reminds me of a Penn and Teller show on the subject, which also reminds me that I am glad indeed that Penta Water does not feature on the list.

Q1: About how often do you drink mineral water? (Sample size=10,732)

Almost every day	15.4%
Three or four times per week	6.3%
Once or twice a week	10.4%
Few times a month	16.6%
Less than that	27.6%
Don’t drink mineral water	23.7%

Q2: When do you drink mineral water? (Sample size=mineral water drinkers, multiple answer)

After bath	27.3%
When working, studying, doing housework	19.9%
On waking	19.3%
When playing, leisure activities	18.1%
When doing sports	17.4%
When hungover or other feeling rough times	13.7%
When relaxing	13.4%
When tired	10.7%
At lunchtime	9.4%
At dinnertime	8.8%
When walking	8.1%
At breakfast	6.8%
When snacking	4.4%
In the bath	3.2%
Other	8.5%
No particular time	29.5%
No answer	1.2%

Q3: Where do you buy mineral water? (Sample size=mineral water drinkers, multiple answer)

Supermarket	51.4%
Convenience store	49.3%
Vending machine	21.1%
Drug store	18.4%
Discount store	16.9%
Mail order	7.0%
100 yen shop	4.8%
Workplace or school shop	3.4%
Grocers	2.2%
Department store	1.4%
Other	3.6%
Don’t buy myself	4.1%
No answer	1.3%

Q4: What is important when buying mineral water? (Sample size=mineral water buyers, up to three answers)

Price	67.1%
Product name (brand)	41.3%
Taste	34.8%
Volume	19.0%
Hard or soft water	18.6%
Water source	11.8%
Maker	9.3%
Mineral composition	7.2%
Package design	6.0%
Ingredients	5.9%
Whether or not fizzy	5.9%
Amount of minerals	5.2%
Advertising impression	2.6%
“Natural water” or other type names	2.6%
Other	5.1%
No answer	1.5%

Q5: Which of the following mineral waters have you drunk? (Sample size=mineral water drinkers, multiple answer)

六甲のおいしい水	Rokko no oshii mizu	79.5%
	Evian	72.8%
サントリー天然水	Suntory Tennensui	67.0%
	Volvic	63.5%
森の水だから	Mori no mizu dakara	56.8%
	Vittel	47.6%
アルカリイオンの水	Alkali ion no mizu	46.7%
	Crystal geyser	46.6%
海の深層水(天海の水)	Umi no shinsousui (Tenkai no mizu)	34.0%
	Contrex	30.7%
	Perrier	30.2%
	NUDA	22.0%
酸素水	Sansosui	20.6%
日田天領水	Hitatenryosui	15.3%
	Crystal geyser sparkling lemon	11.7%
	Valvert	9.4%
	S.Pellegrino	6.4%
	OXYGEN O2	4.9%
バランスデイトウォーゼ酸素プラス	Balancedate water sanso plus	3.4%
メトロミント	Metromint	1.4%
	Other	11.2%
	No answer	1.2%

Q6: Which of the following mineral waters do you drink the most? (Sample size=mineral water drinkers)

六甲のおいしい水	Rokko no oshii mizu	14.6%
	Evian	11.9%
サントリー天然水	Suntory Tennensui	11.8%
	Volvic	11.0%
森の水だから	Mori no mizu dakara	10.6%
	Crystal geyser	7.3%
アルカリイオンの水	Alkali ion no mizu	6.3%
	Contrex	4.6%
	Vittel	2.8%
	NUDA	1.8%
酸素水	Sansosui	1.6%
海の深層水(天海の水)	Umi no shinsousui (Tenkai no mizu)	1.5%
日田天領水	Hitatenryosui	1.3%
	Perrier	1.2%
	Crystal geyser sparkling lemon	1.1%
	S.Pellegrino	0.3%
	OXYGEN O2	0.2%
バランスデイトウォーゼ酸素プラス	Balancedate water sanso plus	0.1%
メトロミント	Metromint	0.1%
	Valvert	0.1%
	Other	8.7%
	No answer	1.6%