The Great Natto Famine of Heisei 19

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UPDATE: This diet does not work!

I’m sadly unable to find any surveys related to the biggest buzz on the English-language internet last week, the release of Apple’s iPhone, so instead I’ll report on goo Ranking’s look at the biggest buzz on Japanese web sites, namely what keywords people are using in goo’s search engine to look for natto. The data was collected between the 7th and 16th of January 2007, or Heisei 19 in the Japanese calendar, thus the title.

Natto is fermented soya beans, and if you search YouTube for natto you can see rather a lot of foreigners (and one cat) trying to eat it. (link flood coming up!) The shortage of natto has been widely blogged about, and was sparked by Aruaru Daijiten, a popular health (and quackery) show, who in their first show of the New Year introduced the natto diet, which is basically one pack of natto before breakfast and evening meals, then eat just as much as you normally do, assuming the natto hasn’t put you off your food altogether! The most beneficial way to eat natto is to stir it at least 50 times then leave it to stand at room temperature for 15 minutes. It’s something to do with assisting the production of DHEA to increase your metabolic rate, apparently.

In other related news, World Net Daily (I can’t believe I’m linking to that rag!) reported how soy beans turn you gay; natto may be one of the most potent soy bean products, if this video is to be believed! (Note – not really recommended for viewing at work, and probably highly offensive to the typical World Net Daily reader)

Notes in brackets are explanations by me. Note that the show that broke the news, Aruaru Daijiten, does not feature in the search results, which suggests that they have filtered them out. Note also that some results feature more than once – this is due to different order of words or positioning of spaces.

Rank Search Keywords Score
1 Natto 100
2 Natto diet 27.0
3 Natto recipe 3.9
4 Okame (brand name) natto 1.6
5 Natto how to make 1.6
6 Natto sold out 1.6
7 Kume (brand name) natto 0.5
8 Bacillus natto 0.4
9 Natto television 0.3
10 How to eat natto 0.3
11 Sugared red beans (“sweet natto” in Japanese) 0.2
12 Fancl (brand name) natto 0.1
13 Sugared red beans how to make 0.1
14 Effect of natto 0.1
15 Natto maker 0.1
16 Natto kinase 0.1
17 Natto soup 0.1
18 OMC (supermarket chain) cheap natto 0.1
19 Natto pasta 0.1
20 Mito (brand name) natto 0.1
21 Otofuke (brand name?) natto 0.1
22 Daiei (supermarket chain) cheap natto 0.1
23 Listed stock natto -
24 Natto kimchi -
25 Natto news -
26 Natto society -
27 Natto ventilation (I think this refers to letting it “breath” after opening) -
28 Natto boom -
29 Natto bald -
30 Natto chahan (served over fried rice) -
31 Natto toast -
32 Mold countermeasures natto -
33 Natto overating ventilation -
34 Natto delivery service -
35 Nato avocado -
36 Kaneyama (brand name) natto -
37 Natto goo -
38 Funa (brand name) natto -
39 Natto umaibou (Sweet stick, it seems) -
40 Natto maker -
41 Natto overeat -
42 Yoichi (city (and brand?) name) natto -
43 Natto and egg -
44 Natto illustration -
45 Kyuushuu natto manufacture location -
46 Natto fart -
47 About natto -
48 Natto Mitsukan (brand name) -
49 Home-made natto maker -
50 Natto two-pack -
51 Natto mochi -
52 Natto uric acid -
53 Natto heart -
54 Natto choco -
55 DHEA natto -
56 Rejuvination effect natto -
57 Natto raayu (spicy Chinese oil) -
58 Natto all you can eat -
59 Polyamine natto -
60 Natto pseudoscience -
61 Natto package -
62 Natto kinase powder -
63 Natto rice side dish -
64 Natto package ISO -
65 Natto composition -
66 Mukashinagara (brand name, “old-fashioned”) natto -
67 Megabu (brand name) natto -
68 Natto mix number of times -
69 High blood pressure natto -
70 Functional food natto -
71 About natto power -
72 Natto sold out -
73 Rock natto -
74 Natto meat sauce -
75 Natto ranking -
76 Odourless natto -
77 Natto gold flakes -
78 Dried natto -
79 Ulcerative colitis natto -
80 Natto infertility -
81 Order natto -
82 Natto revolution -
83 Natto’s secret -
84 Natto hate -
85 Natto frozen -
86 Daikokuji (brand name) natto -
87 Baby food natto -
88 High power natto -
89 Natto = constipation -
90 Kume (brand name) natto -
91 Natto shortage -
92 Natto toast -
93 Ventilation natto -
94 Okura natto rice -
95 Azuma (brand name) natto -
96 Good morning natto -
97 Natto pregnancy -
98 Natto manufacture -
99 Functional food natto -
100 Natto buy up -
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