Almost three in ten users have spent cash dressing up their avatar
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japan.internet.com recently reported on a survey conducted towards the end of December by Cross Marketing Inc into the topic of online avatars. They interviewed 300 prescreened people from their monitor pool who were either very or a little familiar with, or had just heard of avatars. The sample was the usual for Cross Marketing equal split of males and females, and a fifth in each age category, from teens to those in their fifties.
Avatars are these wee icons or animated characters that represent one’s person in online spaces; I plan to set up a MyBlogLog community for my site so my visitors can see each other, or at least an idealised representation of themselves. I did plan to try out one or more of the services listed below in order to try to design a little electronic me, but they all seem to choke on Opera. At least that saves you from having to witness my hamfisted art skills…
First, 136 people were currently using an avatar service on their computers.
Q1: Which avatar service do you use? (Sample size=136, multiple answer)
Votes Percentage Yahoo! Avatar 92 67.6% Hangame 52 38.2% livedoor Avatar 7 5.1% Abatown 6 4.4% gaiax Avatar 1 0.7% Say Club 1 0.7% Other 12 8.8% Note that most of the above require you to create an account first, and require Internet Explorer…
Q2: Have you ever bought items for your avatar? (Sample size=136)
Often buy 3.7% Sometimes buy 8.8% Bought a few times 18.4% Never or didn’t know there were pay items 69.1% Q3: What services do you think it would be fun to use an avatar on? (Sample size=300, multiple answer)
Votes Percentage Chat 88 29.3% Online games 81 27.0% Bulletin boards 71 23.7% Instant messengers 70 23.3% Blogs 65 21.7% mixi or other Social Networking Services 62 20.7% Auctions 28 9.3% Other 2 0.7% None in particular 123 41.0%