世論 What Japan Thinks

japan.internet.com recently reported on goo Research’s fourth regular Social Networking Service (SNS) survey, conducted at the start of December amongst 1,093 members of their internet monitor pool. 54.2% of the respondents were female, 2.4% in their teens, 21.7% in their twenties, 38.5% in their thirties, 24.2% in their forties, 9.8% in their fifties, and 3.5% aged sixty or older.

It’s interesting to notice the distinct (but predictable) split in the sexes in Q1SQ2 – women use SNSs primarily to communicate, men use it for finding others who share their hobbies.

Oh, and I’m still to use the invitation to mixi I got sent by one of my readers perhaps over six months ago…

Q1: Do you use a Social Networking Service (SNS)? (Sample size=1,093)

Currently using one (to SQs)	30.3%
Used to use one	6.5%
Never used one	47.5%
Don’t know what an SNS is	15.7%

Active usage rates has increased 1.5 percentage points since last month.

By sex, 28.1% of men but 32.1% of women were currently using an SNS, however 12.8% of men versus 18.2% of women didn’t know what an SNS was. In other words, if we look at how many people of each sex who know what an SNS is then see what percentage use it, we see that 32.3% of men versus 39.2% of women who know what an SNS is use it. What this demonstrates, I’m not really sure!

Q1SQ1: How many SNSs are you currently using? (Sample size=331)

One	71.0%
Two	20.2%
Three	5.7%
Four	1.5%
Five or more	1.5%

Q1SQ2: Why do you use an SNS? (Sample size=331, multiple answer)

	All	Men	Women
To communicate with friends and family	67.1%	55.3%	75.8%
To find people with the same hobbies	45.6%	58.9%	35.8%
To collect information	41.4%	43.3%	40.0%
To create my own diary or photo album	33.8%	34.8%	33.2%
For business reasons, including advertising	3.9%	6.4%	2.1%
No particular reason or just to fill time	42.0%	44.7%	40.0%
Other	1.2%	0.7%	1.6%

Q2: Do you have the impression that SNSs are in vogue these days? (Sample size=921, whose who know what an SNS is)

Quite a bit	36.9%
A little	40.5%
Not very much	19.8%
Not at all	2.8%