世論 What Japan Thinks

With the New Year soon to be upon us, infoPLANT took a look at the subject of drinking during the end of the year holidays. The data provided below is part of a 15 question survey available for purchase from their web site. For the survey, 800 internet users completed a web-based survey over the first two days in December. The sample was equally split 50:50 male and female, and 25:25:25:25 in each age group from the twenties to the fifties and older.

This promised to be an interesting survey, but turned out to be rather dull once I started translating it. Might as well post it, however, but aplogies in advance!

Q1: When you drink at home, who do you often drink with? (Sample size=800, multiple answer)

	Usually	At New Year
Spouse	47.4%	56.1%
Sons	3.8%	10.4%
Daughters	3.9%	10.0%
Father, father-in-law	8.8%	29.8%
Mother, mother-in-law	10.1%	29.9%
Brothers and brothers-in-law	3.3%	19.5%
Sisters and sisters-in-law	3.3%	13.3%
Grandparents	0.5%	3.8%
Grandchildren	0.3%	0.7%
Other family or relations	0.5%	11.3%
Male friends	8.0%	11.4%
Female friends	7.6%	7.4%
Lover	5.3%	4.6%
Others	0.4%	0.0%
By myself	43.6%	24.6%

Note that everyone normally drunk at home, but at the end of the year only 692, or 86.5% did. Why, I am not very sure!

Q2: When you drink at home, what type of alcohol do you often drink? (Sample size=800, multiple answer)

	Usually	At New Year
Premium beer	14.1%	17.8%
Beer	49.8%	62.1%
Happoshu	44.5%	30.9%
Third-sector beer	27.6%	18.1%
Sake	19.4%	38.6%
Shochu, awamori (Japanese spirits)	29.6%	28.8%
Umeshu (plum wine)	21.8%	14.0%
Sour, chuuhai	41.0%	29.2%
Cocktail	21.4%	15.3%
Wine	31.1%	31.5%
Whisky, brandy	9.0%	6.9%
Other	0.9%	0.9%