世論 What Japan Thinks

[part 1] [part 2]

With the Christmas present season upon us and New Year sales soon to come, DIMSDRIVE Research took a timely look at ownership of portable games machine. Over a week in the middle of November 7,508 people from their monitor group successfully completed an internet-based questionnaire. 44.8% of the sample was male, 64.9% married, and 51.7% had children. By age, 1.1% were in their teens, 16.6% in their twenties, 37.1% in their thirties, 27.7% in their forties, 12.7% in their forties, and 4.8% aged sixty or older.

Talking of wireless, when I visited the Pokemon Centre in central Osaka recently there was an awful lot of people sitting around outside playing on their Nintendo DSes, presumably with whoever was around.

Note that the survey was conducted before the release of either the PS3 or the Wii, so for the last question, no-one already owns either of the machines.

Q7A: Which of the following features have you used on the Nintendo DS or DS Lite? (Sample size=2,197, DS and DS Lite owners, multiple answer)

Local wireless (to SQ)	19.1%
Nintendo WiFi internet service (to SQ)	10.1%
Download features	10.1%
PictoChat (to SQ)	8.8%
Web browser	5.2%
Other	0.3%
None of the above	67.3%

Q7B: Which of the following features have you used on the PSP? (Sample size=806, PSP owners, multiple answer)

Music	35.4%
Movies	28.2%
Internet	21.6%
Pictures	15.9%
Download features	12.8%
Wireless (to SQ)	12.3%
TV	6.3%
Camera	4.5%
GPS	1.4%
Other	0.2%
None of the above	43.1%

Q7SQ: To whom did you connect with when using the wireless features? (Sample size=503 DS, DS Lite, 99 PSP, multiple answer)

	DS, DS Lite N=503	PSP N=99
Friends, lover	56.9%	67.7%
Children	39.0%	24.2%
Spouse	11.7%	11.1%
Whoever’s around	5.4%	11.1%
Work colleagues	3.0%	9.1%
Parents	2.4%	3.0%
Other	5.2%	4.0%

Q8A: What are the good points of the Nintendo DS or DS Lite? (Sample size=2,197, multiple answer)

Fun software	60.7%
Has touch panel	56.9%
Wide range of software	38.7%
Easy to use	31.0%
Two screens	28.0%
Pen interface	26.6%
Good weight or size	20.8%
Good hardware design or colour	20.5%
Large or clear display	19.6%
Cheap software	16.1%
Can play with friendly people	14.7%
Microphone feature	13.6%
Wireless features	12.2%
Internet connectivity	8.9%
Good sound	8.5%
Can communicate with both characters and talk	7.4%
Hardware is cheap	6.9%
Can play with people far away	5.6%
Other	1.0%
Don’t know	2.1%
None in particular	5.2%

Some of the other reasons were ease of just picking up and playing, can share common topics with children, fast start-up, lots of people around with one, and software difficultly level is not too high.

Q8B: What are the good points of the PSP? (Sample size=806, multiple answer)

Large or clear display	40.6%
Fun software	33.7%
Can watch movies	26.6%
Good hardware design or colour	24.3%
Can listen to music	24.3%
Wide range of software	23.2%
Easy to use	19.2%
Good sound	18.7%
Internet connectivity	15.0%
Good weight or size	10.3%
Can view photographs	10.3%
Wireless features	9.8%
Can watch television	7.8%
Cheap software	7.1%
Can play with friendly people	4.7%
Can use other features	4.2%
Hardware is cheap	3.3%
Can play with people far away	1.6%
Other	1.5%
Don’t know	4.8%
None in particular	12.3%

Other reasons were that one could use an emulator, can listen to podcasts, high quality, can use memory stick, only one screen, and can play independent games.

Q9: Which of the following portable game machines do you think you want to own in the future? (Sample size=4,131, portable games machine non-owners, multiple answer)

DS Lite	32.1%
DS	27.3%
PSP	25.2%
Game Boy Micro	1.9%
Other Game Boy	1.6%
Other	0.0%
Don’t want a portable game machine	42.7%

Q10: Which of the following two non-portable game machines do you think you want to own in the future? (Sample size=7,508)

Sony Playstation 3	20.3%
Nintendo Wii	15.0%
Both	17.0%
Neither	22.7%
Don’t know	25.0%

[part 1] [part 2]