世論 What Japan Thinks

japan.internet.com recently reported on a survey conducted by Cross Marketing Inc in the middle of November into the use of web sites from mobile phones. 300 mobile phone owners, 50.0% male and 50.0% female, with 20.0% in their teens, and 20.0% in their twenties, thirties, forties and fifties completed the private internet-based survey.

Q1: Please tell me which of the following types of mobile phone web sites have you used. (Sample size=300, multiple answer)

	Votes	Percentage
Contents (applications, ring tones, pictures, etc)	183	61.0%
News and weather	161	53.7%
Public transport information	115	38.3%
Eating and drinking guide	74	24.7%
Amusement-realted (cinemas, etc)	61	20.3%
Bulletin board	59	19.7%
SNS (Social Networking Service)	46	15.3%
Blog	46	15.3%
2 Channel	34	11.3%
Other	18	6.0%
Can’t remember	9	3.0%
Don’t access web from mobile phone	51	17.0%

Q2: How did you find out about these mobile phone web sites? (Sample size=240, multiple answer)

	Votes	Percentage
Mobile phone site link	147	61.2%
Mobile phone search	116	48.3%
PC search	62	25.8%
Friends or family	60	25.0%
Television, magazine, newspaper, etc	37	15.4%
Found by chance on PC	30	12.5%
Other	0	0.0%
Can’t remember	5	2.1%

Q3: Do you think you would want to access YouTube from your mobile phone? (Sample size=300)

Already accessing it	1.7%
Want to access it	36.3%
Don’t want to access it	31.3%
Don’t know about YouTube	30.7%