世論 What Japan Thinks

Last month japan.internet.com reported on an opinion poll conducted by goo Research into mobile phones and promotional sites. 1,049 members of goo Research’s monitor pool responded to a private internet-based questionnaire. 58.5% of the sample was female, 1.7% in their teens, 24.4% in their twenties, 41.0% in their thirties, 25.0% in their forties, and 7.9% in their fifties.

Q1: Have you ever referenced advertising campaign-related information through your mobile phone? (Sample size=1,049)

Yes	40.4%
No	59.6%

This figure for participation has increased just 1.1% from when a similar question was asked about 18 months ago.

When asked where they learnt about the promotions they participated in, the top answer was from mobile phone sites with 209 people, or 49.3%. Next was 175 people, or 41.3% finding the information on a product label or attached seal; 130 people, or 30.7% saw a leaflet or the like in a shop; 119 people, or 28.1% learnt from a site viewed on their PC; 83 people, or 19.6% from magazines; and just 58 people, or 13.7% seeing it advertised on television.

Q1SQ: How did you access the campaign web site? (Sample size=424, multiple answer)

	Votes	Percentage
Mobile phone mail	276	65.1%
QR code scanner on phone	181	42.7%
Entered URL into mobile phone	141	33.3%
Accessed from PC, used phone mail address	86	20.3%
Mobile phone search site	28	6.6%
Other	10	2.4%

When asked how satisified they were with these mobile phone based promotional campaigns, just 2.4% were completely satisfied, but 56.1% were somewhat satisfied.

Q2: When participating in online advertising promotions, which is more convenient, PC or mobile phone? (Sample size=1,049)

PC	81.8%
Mobile phone	8.3%
Neither	9.9%

Those favouring the PC has decreased 5.2 percentage points from a year and a half ago.