Still less than one in five Japanese web users are also RSS users
japan.internet.com recently reported on goo Research’s 12th regular monthly survey into RSS issues. 1,062 people from their monitor group, 51.6% female, completed the private internet-based poll. 1.7% of the sample was in thier teens, 20.6% in their twenties, 40.8% in their thirties, 23.1% in their forties, 10.2% in their fifties, and 3.7% aged sixty or older.
For those of you unfamiliar with the concept of RSS, the BBC has a simple introduction to what it is and why you may want to use it. I know from looking at my own statistics, I probably have as many, if not more, readers through my RSS feed than by bookmark referers and possibly even visitors through links from other sites, although both are beaten by people coming in through search engines.
One big selling point for RSS and web-based services like Bloglines is that I can keep perfectly up to date across multiple machines.
Q1: Which of the following internet-related tools or services are you currently using or have used? (Sample size=1,062, multiple answer)
Votes Percentage Browser toolbar 799 75.2% IP telephone 390 36.7% Search internet from desktop 356 33.5% Alert service 251 23.6% RSS reader 184 17.3% None of the above 74 7.0% Also quoted was that awareness of RSS finally surpassed a third of the population; this time 34.8% knew about it, but as can be seen above, just a half of those have actually tried using one. In addition, 153 people were currently using RSS readers, so the following questions were directed to this small sample.
Q2: Since starting using an RSS reader, how has the total number of sites you view changed? (Sample size=153)
Increased 34.6% Decreased 5.9% Not changed 59.5% 23.5% said they often visit the original site in addition to the RSS feed, while 58.2% only occasionally.
Q3: How long have you been using an RSS reader? (Sample size=153)
Votes Percentage Up to 3 months 20 13.1% 3-6 months 24 15.7% 6 months to 1 year 67 43.8% 1 to 1.5 years 22 14.4% 1.5 to 2 years 11 7.2% Over two years 9 5.9%
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Japan Probe -Japan News & Culture Blog » Blog Archive » Japan News for December 09, 2006 said,
December 9, 2006 @ 10:51
[…] -Few Japanese internet users make use of RSS feeds, according to What Japan Thinks. […]
goo’s 13th RSS Survey: only one in eight Japanese users » 世論 What Japan Thinks - Japanese Opinion Polls and Market Research Translated into English said,
February 10, 2007 @ 23:57
[…] Although the number of people who have used RSS readers has increased slightly since the last survey, the actual numbers of active users has actually decreased by about 1.6 percentage points. The reasons for this change are not discussed within the presented results, although this could just be an insignificant statistical fluctuation. […]