世論 What Japan Thinks

japan.internet.com recently reported on a survey conducted by JR Tokai Express Research into the topic of mobile phone design. 330 members of their monitor pool chose to reply to the private internet-based survey. 64.2% of the sample were male, 18.5% in their twenties, 44.2% in their thirties, 27.0% in their forties, 8.2% in their fifties, and 2.1% in their sixties.

My current mobile is a matt black adult elegance (not quite designer-ish enough to be an art phone) P702iD, but my current favourite design-wise is NEC’s credit card N702iD, especially in the bold red colour. The black “magnetic strip” actually operates as a ticker for mail preview or news headlines, etc.

First, out of the 330 people surveyed, 314, or 95.2%, currently carried a mobile phone.

Q1: When buying a mobile phone, how important is the design? (Sample size=314)

Top priority	23.9%
Important, but other features more so	46.5%
Just a little important	25.2%
Don’t care about it	4.5%

Q2: What is your most favourite type of mobile phone design? (Sample size=314)

Adult elegance	40.1%
Simple	22.0%
Business-facing	14.3%
Mechanical	5.1%
Cute	4.8%
Art designer type	3.8%
Street fashion	1.0%
Retro image	1.0%
None in particular	6.7%
Other	1.3%

Hopefully the linked-to phones give you an idea of what each category means! Hopefully I’ve also selected the categories correctly – the differences between retro and simple is a bit unclear, as is mechanical versus street fashion

Q3: What is your most favourite mobile phone colour? (Sample size=314)

Silver	18.2%
Black	16.9%
White	13.4%
Pink	8.6%
Blue	8.0%
Gun metal grey	5.7%
Red	3.2%
Orange	2.9%
Green	1.9%
Two-tone	1.0%
Yellow	0.3%
Multi-colour	0.3%
None in particular	14.6%
Other	5.1%

Note that Panasonic’s phones in the 900 series have replaceable jackets, so you can style your phone to match your clothes or mood.