By Ken Y-N ( November 6, 2006 at 23:19)
· Filed under Mobile, Polls
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japan.internet.com reported on a survey conducted over three days from the 25th to 27th of October, just after MNP, mobile number portability, was introduced, by Cross Marketing Inc into mobile phone bills. They interviewed 300 mobile phone users from their monitor group by means of a private internet opinion poll. The ratio of male to female was exactly 50:50, and exactly a fifth in each of the age bands from teens to ages 50 to 59.
In Q2 I wonder how to interpret the figure for those on data plan discounts. For the talk plan discounts one example given was the Softbank Love Teigaku (fixed price), where for 300 yen per month you can have unlimited voice calls to one other user, so I don’t know if for data plans it was people on unlimited use data packets rather than, for example, DoCoMo’s packet back scheme, which gives you a number of free packets then all extra packets at fractions of the standard price, from one-third to one-twentieth of the normal cost, if I remember correctly.
Q1: About how much is your monthly mobile phone bill? (Sample size=300)
| Less than 1,000 yen |
0.7% |
| 1,000 to 2,000 yen |
4.0% |
| 2,000 to 3,000 yen |
12.7% |
| 3,000 to 5,000 yen |
31.0% |
| 5,000 to 8,000 yen |
28.0% |
| 8,000 to 10,000 yen |
14.0% |
| 10,000 to 20,000 yen |
7.0% |
| Over 20,000 yen |
1.3% |
| Don’t know or can’t remember |
1.3% |
Q2: What sorts of mobile phone discount plans do you use? (Sample size=300, multiple answer)
| |
Votes |
Percentage |
| Family discount |
217 |
72.3% |
| Long-time user discount |
213 |
71.3% |
| Data packet discount plan |
119 |
39.7% |
| Talk time discount plan |
56 |
18.7% |
| Calling home discount |
33 |
11.0% |
| Student discount |
19 |
6.3% |
| Other |
8 |
2.7% |
| Don’t know or can’t remember |
18 |
6.0% |
Q3: What sort of voice calls do you make from your mobile phone? (Sample size=300, multiple answer)
| |
Votes |
Percentage |
| Calling mobiles from the same company |
234 |
78.0% |
| Calling mobiles from other companies |
170 |
56.7% |
| Calling fixed-line phone at home |
158 |
52.7% |
| Calling other fixed-line phones |
85 |
28.3% |
| Calling IP-based phones |
19 |
6.3% |
| International calling |
3 |
1.0% |
| Other |
1 |
0.3% |
| Don’t know or can’t remember |
9 |
3.0% |
Read more on: cross marketing,
mobile phone
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