世論 What Japan Thinks

MyVoice conducted a number of surveys of their internet community at the start of October, and one of these was on the subject of delivery food. 12,313 members successfully completed the questionnaire, with 54% of the respondents female, 2% in their teens, 21% in their twenties, 41% in their thirties, 24% in their forties, and 12% in their fifties.

One surprising omission from Q2 is that great Kansai staple, okonomiyaki. When I used to regularly visit one shop (now sadly closed down), they’d always be two or three orders for delivery processed whilst I was eating.

Talking of okonomiyaki, I was watching some English language educational program on NHK a few months ago, and in their random foreigner talking on the topic of the lesson segment, they had a guy walking to work in Tokyo, telling us how he passed down a street with restaurants selling local Edo delicacies like the aforementioned okonomiyaki. NHK must have deliberately left that in to entertain the locals by laughing at the ignorant foreigner.

Q1: About how often do you use a food delivery service? (Sample size=12,313)

Once a week or more	1.5%
Twice or thrice a month	6.0%
Once a month	12.0%
Once every two or three months	18.5%
Once every six months	18.7%
Once a year	16.2%
Never	27.0%

Q2: What sort of food do you get delivered? (Sample size=those who use delivery services, multiple answer)

Pizza	81.2%
Sushi	37.9%
Chinese	16.0%
Lunch box	12.4%
Soba or udon	11.0%
Rice bowl	8.9%
Fast food	3.7%
Side dishes, catering	3.7%
Curry	2.9%
Pasta	2.5%
Other	2.4%
No answer	0.3%

I’m not very sure what fast food is supposed to cover here! Can you get McDonalds delivered?

Q3: About how much do you spend per person on average on delivery food? (Sample size=those who use delivery services)

Up to 500 yen	0.7%
500 to 1,000 yen	22.3%
1,000 to 1,500 yen	32.1%
1,500 to 2,000 yen	16.3%
2,000 to 2,500 yen	12.2%
2,500 to 3,000 yen	8.1%
3,000 yen or more	7.8%
No answer	0.6%

Q4: What sort of times do you use delivery food services? (Sample size=those who use delivery services, multiple answer)

When I can’t be bothered cooking	40.1%
When friends are coming round	37.4%
When with family	35.7%
When too busy to have time to cook	28.5%
For special events	26.2%
When I have a discount coupon	23.1%
When relatives come round	18.9%
When I want to eat my favourite foods	18.9%
When I’m alone	5.6%
Just for normal meals	5.0%
Other	5.0%
No answer	0.2%

Q5: About how long are you prepared to wait for delivery after ordering food? (Sample size=those who use delivery services)

Under 10 minutes	0.3%
Under 15 minutes	2.1%
Under 20 minutes	6.6%
Under 30 minutes	49.2%
Under 40 minutes	19.7%
Under 50 minutes	3.5%
Under 60 minutes	14.3%
Over 60 minutes	4.0%
No answer	0.3%