世論 What Japan Thinks

With number portability just starting out, and with Softbank’s computer system melting down from the overload of new customers thanks to their, in my opinion, suicidal new pricing scheme (although the small print needs to be carefully read) it may be interesting to look at a survey conducted by JR Tokai Express Research over four days from the 20th to 23rd of October, just before the new system was introduced, into what mobile phones from each of the three main providers people desire. They interviewed 330 people from their internet monitor group, 67.3% male, 15.5% in their twenties, 41.2% in their thirties, 32.1% in their forties, 9.7% in their fifties, and 1.5% in their sixties.

Even although Softbank offer to honour all transferring customers’ loyalty discounts (we get about 30% to 40% off for ours), I do have a dislike of Yahoo!, and I don’t think these special offers will last that long.

Q1: In NTT DoCoMo’s autumn and winter model line-up, which do you feel are attractive to you? (Sample size=330, multiple answer)

Model	Manufacturer	Key features	Votes	Percentage
SH903iTV	Sharp	One Seg TV, AQUOS brand display	80	24.2%
P903iTV	Panasonic	One Seg TV	55	16.7%
SH903i	Sharp		54	16.4%
N903i	NEC		53	16.1%
D903i	Mitsubishi		49	14.8%
D903iTV	Mitsubishi	One Seg TV	48	14.6%
P903i	Panasonic		47	14.2%
P903iX HIGH-SPEED	Panasonic	10 times faster data rate	45	13.6%
SO903i	Sony Ericsson		39	11.8%
F903iX HIGH-SPEED	Fujitsu	10 times faster data rate	39	11.8%
F903i	Fujitsu		29	8.8%
SIMPURE N1	NEC	Simple feature set	29	8.8%
SIMPURE L1	Lucky Goldstar (LG)	Simple feature set	27	8.2%
N902iL	NEC	WiFi-compatible	22	6.7%
Current model is good enough			4	1.2%
None are attractive			54	16.4%

Q2: In au’s autumn and winter model line-up, which do you feel are attractive to you? (Sample size=330, multiple answer)

Model	Manufacturer	Votes	Percentage
W44K	Kyocera	58	17.6%
W43S	Sony Ericsson	51	15.5%
W41SH	Sharp	44	13.3%
W43H	Hitachi	42	12.7%
DRAPE	Toshiba	40	12.1%
W47T	Toshiba	38	11.5%
A5522SA	Sanyo	36	10.9%
W43K	Kyocera	30	9.1%
W42SA	Sanyo	26	7.9%
W45T	Toshiba	26	7.9%
W43SA	Sanyo	20	6.1%
W43CA	Casio	18	5.5%
Current model is good enough		7	2.1%
None are attractive		81	24.5%

Q3: In Softbank’s autumn and winter model line-up, which do you feel are attractive to you? (Sample size=330, multiple answer)

Model	Manufacturer	Votes	Percentage
910SH	Sharp	56	17.0%
705P	Panasonic	47	14.2%
811SH	Sharp	40	12.1%
810SH	Sharp	39	11.8%
705NK or Nokia N73	Nokia	39	11.8%
X01HT	High Tech Computer Corp (HTC)	32	9.7%
705N	NEC	31	9.4%
706SC	Samsung	23	7.0%
811T	Toshiba	22	6.7%
910T	Toshiba	20	6.1%
810T	Toshiba	20	6.1%
705SC	Samsung	20	6.1%
C01SI (Compact flash/PC-Card 3G data-only)	Seiko	12	3.6%
Current model is good enough		19	5.8%
None are attractive		80	24.2%