世論 What Japan Thinks

japan.internet.com recently reported on a survey conducted by JR Tokai Express Research into losing portable electronic equipment. Towards the end of September they interviewed 330 members of their monitor panel by means of a private internet survey. 73.0% were male, 15.2% in their twenties, 41.5% in their thirties, 32.1% in their forties, 10.3% in their fifties, and just 0.9% in their sixties.

This survey was probably insired by the recent survey carried out in Europe into losing electronic equipment at airports, which found that a lot of people were willing to just ditch their mobile phone and get a better model through their insurance. With such an insurance scheme being rare in Japan, and with people perhaps more attached to their mobile as a fashion statement rather than as just a tool, if the amount of mascots, stickers and ring tones on even a serious businessman’s phone are anything to go by.

Q1: Have you ever lost or left behind a portable device anywhere other than work or at home? (Sample size=330)

Yes (to SQs)	29.5%
No	70.5%

Q1SQ1: What sort of mobile device have you lost? (Sample size=96, multiple answer)

	Votes	Percentage
Mobile phone	86	90%
iPod or other portable music player	12	12%
Digitial camera	11	11%
Portable PC	7	7%
CD player	5	5%
PDA	4	4%
Radio	2	2%
Cassette deck	2	2%
IC voice recorder	1	1%
Other	0	0%

Q1SQ2: What happened or what did you do after you lost your mobile device? (Sample size=96, multiple answer)

	Votes	Percentage
Went to collect it	74	77%
Searched for it, but couldn’t find it	8	8%
Got it delivered to me	8	8%
Just left it behind	1	1%
Other	6	6%

If you're new here, you may want to subscribe to my RSS feed, or check out my weekly newsletter. Thanks for visiting!