By Ken Y-N ( October 15, 2006 at 23:16)
· Filed under Lifestyle, Polls
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Having just recently translated surveys on health checks and fitness, let’s visit the other end of the spectrum by looking at a survey from September by MyVoice on fast food. 12,847 members of their internet community completed the private opinion poll; 54% were female, 3% in their teens, 20% in their twenties, 39% in their thirties, 25% in their forties, and 13% aged fifty or older.
Note that this survey was carried out whilst the importation of US beef was banned, which may very well have adversely affected Yoshinoya’s rating.
My only fast foods are the very occasional Mister Donuts and Subway, each once a year, if even that!
Q1: About how often do you eat fast food? (Sample size=12,847)
| Almost every day |
0.4% |
| Three or four times a week |
2.0% |
| Once or twice a week |
14.3% |
| Two or three times a month |
31.4% |
| Once a month |
27.2% |
| A few times a year or less |
20.7% |
| Don’t eat fast food (to end) |
4.0% |
Q2: At what time of day do you most often use fast food outlets? (Sample size=fast food eaters)
| Early morning (5am to 10am) |
3.1% |
| Mid-morning (10am to noon) |
4.5% |
| Lunch time (noon to 2pm) |
59.7% |
| Afternoon (2pm to 6 pm) |
17.6% |
| Evening (6pm to 10pm) |
12.9% |
| Late night (10pm to 5am) |
1.8% |
| No answer |
0.4% |
Q3: What points are important when selecting a fast food shop? (Sample size=fast food eaters, multiple answer)
| Reasonable price |
75.6% |
| Tasty |
48.3% |
| Easy to drop in |
37.1% |
| Short waiting time |
36.9% |
| Has discount scheme |
29.1% |
| Has parking |
18.8% |
| Easy to visit with children |
16.7% |
| Close to home |
16.2% |
| Clean interior |
16.0% |
| Varied standard menu |
15.8% |
| Varied specials and seasonal menus |
13.9% |
| Good customer service |
13.8% |
| Big portions |
12.7% |
| Can trust quality of ingredients |
12.6% |
| Spacious interior |
11.2% |
| Can trust health and safety aspects |
9.5% |
| Close to work or school |
9.0% |
| Can stay a long time |
8.7% |
| Good chain or shop image |
8.3% |
| Fun things other than food |
8.2% |
| Has healthy menu |
6.0% |
| Can relax quietly |
4.7% |
| Other |
2.0% |
| No particular reason or don’t know |
1.9% |
| No answer |
0.1% |
Q4: Which of the following fast food joints do you often visit? (Sample size=fast food eaters, multiple answer)
| McDonald’s |
80.6% |
| Mister Donuts |
40.1% |
| Mos Burger |
39.3% |
| Kentucky Fried Chicken |
28.9% |
| Yoshinoya (gyudon, beef bowl) |
22.8% |
| Matsuya (gyudon, beef bowl) |
14.7% |
| Sukiya (gyudon, beef bowl) |
12.6% |
| Lotteria (burgers) |
11.9% |
| Nakau (gyudon, beef bowl) |
6.2% |
| Freshness Burger |
4.1% |
| Subway (sandwich) |
4.0% |
| First Kitchen (burger) |
4.0% |
| Wendy’s (burger) |
3.0% |
| Tom Tom Hamburger |
1.2% |
| Becker’s (hamburger) |
1.1% |
| Other |
2.8% |
| None in particular |
1.6% |
| No answer |
0.1% |
Q5: Which of the fast food joints from Q4 do you use the most? (Sample size=fast food eaters)
| McDonald’s |
54.7% |
| Mos Burger |
12.3% |
| Mister Donuts |
7.1% |
| Yoshinoya (gyudon, beef bowl) |
5.3% |
| Kentucky Fried Chicken |
4.6% |
| Matsuya (gyudon, beef bowl) |
4.2% |
| Sukiya (gyudon, beef bowl) |
3.0% |
| Lotteria (burgers) |
1.4% |
| Nakau (gyudon, beef bowl?) |
1.0% |
| Freshness Burger |
0.8% |
| Subway (sandwich) |
0.8% |
| First Kitchen (burger) |
0.5% |
| Wendy’s (burger) |
0.4% |
| Tom Tom Hamburger |
0.1% |
| Becker’s (hamburger) |
0.1% |
| Other |
0.9% |
| None in particular |
2.2% |
| No answer |
0.5% |
Read more on: fast food,
mcdonalds,
myvoice
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