世論 What Japan Thinks

With both Amazon and Apple recently opening film and video download services, towards the end of September japan.internet.com, in conjunction with goo Research, looked at what people thought about downloading movies. 1,043 people from their internet monitor group, 55.5% female, successfully completed a private internet survey. 21.8% were in their twenties, 40.1% in their thirties, 25.9% in their forties, 9.1% in their fifties, and 3.2% in their sixties.

The results here are interesting; although there is a slight majority not interested in downloading, those who download want to watch on the television. However, with the proliferation of wide-screen televisions, high-definition broadcasts and Blue Ray disks, a standard lower-than-DVD quality download might look rather poor on a 38 inch plasma display.

Q1: Excluding cinemas, how do you most often watch movies? (Sample size=1,063)

Rental DVD	41.6%
Live television, including satellite	19.7%
Recorded television, including satellite	16.0%
Rental video	8.6%
Purchased DVD	6.8%
Internet download or streaming	6.7%
Other	0.6%

Q2: Would you like to try using a movie purchase and download service? (Sample size=1,063)

Yes	42.3% (to SQ)
No	57.7%

When asked why they might not like to use a purchase and download service, the top three reasons were “rental is sufficient” (download or physical rental, which is not stated), “would take too long to download”, and “DVDs are easier to deal with”.

Q2SQ: Where would you want to watch downloaded movies? (Sample size=441)

	Votes	Percentage
Television	323	73.2%
PC	264	59.9%
Portable media player (iPod, etc)	45	10.2%
Mobile phone	33	7.5%
Portable games machine (Nintendo DS, PSP, etc)	30	6.8%
Other	2	0.5%

Q3: Is packaging needed for movie contents? (Sample size=1,063)

They are needed because the DVD and case, etc are all part of the product	31.0%
They are needed because if there’s no case, etc, it doesn’t feel like I own the product	15.3%
They are not needed because just the main contents are OK	39.8%
They are not needed because the DVD and case, etc just take up space	13.9%