世論 What Japan Thinks

As part of DIMSDRIVE Research’s 94th Ranking Survey, they asked members of their monitor group to tell them the best way to get rich quick. This survey used a new to me kanji expression, 一攫千金, ikkaku senkin, meaning, as you might guess from the title of this post, get rich quick.

Not surprisingly, number one by a long, long way is the tax on the stupid, the lottery. Share dealing’s rating no doubt hasn’t been helped by the ongoing recession and the livedoor incident.

Q: Please tell me what comes to mind as a way to get rich quick. (Sample size=5,759)

Rank	Method	Votes
1	Lottery	4,227
2	Share dealing	306
3	Horse racing	278
4	Casino	180
5	Finding buried treasure	40
6	Striking oil	21
7	Dealing in futures	20
8	Inventions or patents	15

Q: Please tell me what comes to mind as a way to get rich quick. (Sample size=5,759, by sex)

Rank	Men N=3,088	Votes	Women N=2,671	Votes
1	Lottery	2,193	Lottery	2,034
2	Share dealing	181	Share dealing	125
3	Horse racing	165	Horse racing	113
4	Casino	88	Casino	92
5	Dealing in futures	18	Finding buried treasure	23
6	Finding buried treasure	17	Striking oil	10
7=	Striking oil	11	Inventions or patents	4
7=	Inventions or patents	11	Dealing in futures	2

For all age groups and both sexes the lottery was way out in the lead.