Purchased CDs far more popular than digital downloads
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japan.internet.com recently published the results of a survey by Cross Marketing Inc into music habits. They interviewed 300 people from their internet monitor poll; exactly 50% were male, and 20.0% in each of their teens, twenties, thirties, forties and fifties.
I myself haven’t actually listened to music very actively lately, barring snippets on television or CDs that my wife plays. I’m sure if I were to add up the hours, I’ve probably actually listened to more live music than pre-recorded this year!
Looking at the pie chart, it’s interesting to note that people tend to stick with what they know: impulse purchases or trying new artists seems not too popular, perhaps related to physical sales being so popular when compared to digital downloaded even if the opportunity to listen to a preview is greater online.
First of all, 268 people, or 89.3% of the sample were in the habit of listening to music, so all the following questions will be based on that sample size.
Q1: On what sort of devices do you listen to music? (Sample size=268, multiple answer)
Votes Percentage PC 185 69.0% Television 158 59.0% Audio system 128 47.8% Portable audio player 123 45.9% Radio 104 38.8% Radio-cassette 64 23.9% Mobile phone 61 22.8% Other 26 9.7% Q2: From where do you obtain your music? (Sample size=268, multiple answer)
Votes Percentage Purchased CD 190 70.9% Television or radio broadcast 154 57.5% Rental CD 153 57.1% Borrowed CD from friends or family 112 41.8% Music download site 76 28.4% Mobile phone download 50 18.7% P2P file exchange 32 11.9% Other 0 0.0% Q3: What sort of music do you mainly listen to? (Sample size=268)
Whatever’s popular 10.0% Artists or genres I like 63.0% Recommendations from friends 0.7% Stuff I just hear and like 13.7% Whatever’s to hand 0.7% No particular preferences 11.0% Other 1.0%
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